Article Category - "Marketing"


Independent Articles
Ron W. Mumford, Sept/Oct 2019
Break All the Rules and Go for the Dream: Securing TV and Film Deals »

PUBLISHED SEPT/OCT 2019 by Ron W. Mumford, Head of Marketing, 3rd Coast Books, LLC — As a passionate indie publisher and author, I can identify with author goals and dreams. The goal is universal: to have a bestselling, widely read book. Easier said than done. After two and a half years of depending on social …

Richard-Anthony Lena, Sept/Oct 2019
How Can Indie Publishers Play In the Educational Publishing Market? »

PUBLISHED SEPT/OCT 2019 by Richard-Anthony Lena, President, Brattle Publishing Group — Educational publishing is a $1,350 billion market, and it’s ripe for indie publishers. But to get into this complex market, we first have to know its rules. What Is Educational Publishing? When we think about publishing, we tend to think about the titles on …

Adam Cushman, Sept/Oct 2019
The Best-Kept Book Marketing Secret »

PUBLISHED SEPT/OCT 2019 by Adam Cushman, Owner, Film 14 — A case study on the cinematic book trailer for Secret Keeper. Book trailers remain a new and unique way to engage readers and build fan bases. Even though they’ve been around for a bit, a lot of people don’t know about them, which means there’s …

Brian Feinblum, July/August 2019
How Book Publishers Can Brand Themselves With the Help of Their Authors »

PUBLISHED JULY/AUGUST 2019 by Brian Feinblum, CMO and Senior Vice President, Media Connect — Book publishers of all genres and sizes need a lot of help with branding-and it can come from working more productively with their authors. So, what is branding for a publisher? I had the opportunity to speak at IBPA’s annual conference …

Meghan Harvey, July/Aug 2019
Content Marketing: Turning a One-Night Stand into a Relationship »

PUBLISHED JULY/AUGUST 2019 by Meghan Harvey, Executive Director of Independent Publishing, Girl Friday Productions — How to use your book’s content as a blueprint for marketing. When you publish a book and do the hard work to get readers to find it, do you want your relationship with that reader to end at the last …

Peter Bowerman, July/August 2019
Why That Book Title Caught Your Eye »

PUBLISHED JULY/AUGUST 2019 by Peter Bowerman, Professional Copywriter, Well-Fed Self Publishing — The perfect nonfiction book title needs a promise. You discover a nonfiction book-in a newspaper book review, while poking around at B&N, or on Amazon. The title instantly grabs you. Obviously, it calls to some need/desire/hope you have, and it’s enough to have …

Bruce Brown, May/June 2019
How Goodreads Can Help Publishers Connect to New Readers »

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author Publisher — Goodreads provides an incredible promotion platform for publishers and their books. Contrary to popular belief, not everyone has heard of Goodreads. Or, if they have, they might not understand the value it can offer to them. It is one of the most useful free online tools …

Ian Lamont, May/June 2019
A Quick Guide to Ancillary Products and Alternative Revenue Streams »

PUBLISHED MAY/JUNE 2019 by Ian Lamont, Founder, i30Media — How can ancillary products can create new revenue for your business? Take an inside look at expert tips for creating and marketing profitable supplemental materials for your books. Anyone who has been to the annual IBPA Publishing University knows what a special opportunity it is to …

Sylvia Cary, May/June 2019
Marketing Savvy: Publishing for Your Inner Circle »

PUBLISHED MAY/JUNE 2019 by Sylvia Cary, LMFT — Writing a book takes about 10 percent of the effort; publishing takes about 15 percent; and marketing takes about 75 percent.” — Author Unknown Getting a book published is a big job, but the biggest part of it isn’t the writing or even the publishing; it’s the …

Michael Higgins, May/June 2019
How Books Can Lead to Adventures…and More Revenue »

PUBLISHED MAY/JUNE 2019 by Michael C. Higgins, Ph.D. — “You’re never going to make a lot of money from selling your books. Money is made from how your books can open doors to make money in other ways.” I’ve definitely heard that way too many times. And while I don’t want to believe it, I …

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