Article Category - "Marketing"


Independent Articles
Matthew Winner, March/April 2021
Getting Social: Give Your Social Media Presence a Boost to Sell More Books »

PUBLISHED MARCH/APRIL 2021 by Matthew Winner, Head of podcast, A Kids Book About — Give your social media presence and voice the boost they need to draw others in and grow your accounts. Synopsis: The most basic goal of social media is helping others understand the “you” behind the account. it’s crucial to consider who …

Chelsea Richards, March/April 2021
How to Pivot Your Book Launch Strategy Online »

PUBLISHED MARCH/APRIL 2021 by Chelsea Richards — A guide to help you to plan, promote, and execute a successful and engaging virtual book launch. Over the past year, we have learned how to adapt to our highly virtual world and create meaningful connections despite the distance. Authors are finding new and creative ways to reach …

Alexa Schlosser, March/April 2021
Q: What Should I Stay Away From in My 2021 Book Marketing? »

PUBLISHED MARCH/APRIL 2021 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Read below for expert advice on book marketing plans. “Focusing on sales as your goal. Yes, ultimately, you need sales to sustain your business, and that may be why you are marketing anyway, but if your only objective is to sell, then …

Paige Velasquez Budde, March/April 2021
Pop Quiz: What’s the Best Lead Magnet for Books? »

PUBLISHED MARCH/APRIL 2021 by Paige Velasquez Budde, CEO, Zilker Medis — The ultimate goal with your website should be to extend your interaction with a potential reader and get them on your email list through an effective lead magnet. But what works best? One of the most important strategies in today’s media landscape is building …

Deb Vanasse, March/April 2021
Roadmap to Author Platforms »

PUBLISHED MARCH/APRIL 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers can help their authors with where to start, which direction to go, how to navigate the curves, and which roadblocks to avoid when building a platform. Synopsis: A platform helps authors reach buyers, but it involves more than that. An author platform is …

Kelly Peterson, January/February 2021
The Kings of the Castle All Owe It to One Queen »

PUBLISHED JANUARY/FEBRUARY 2021 by Kelly Peterson, Director of Digital Strategy, Independent Publishers Group How Naleighna Kai and her marketing fellowship, NK’s Tribe Called Success, lift others up by working together marketing their titles. There’s an old phrase about conversations: “If you can’t get through the front door, try the window.” When I think about that …

Abe Ogden, January/February 2021
Renewable Resource: How to Repurpose Book Content and Increase Sales »

PUBLISHED JANUARY/FEBRUARY 2021 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The six R’s of squeezing the most out of every piece of content you publish. Synopsis: Digital has opened up a number of new, low-cost opportunities for repackaging. Repurposing is the process of taking content from one source and creating a new …

Bruce Harpham, November/December 2020
Why Authors Need to Develop a Book Marketing Habit »

PUBLISHED NOVEMBER/DECEMBER 2020 by Bruce Harpham, Marketing Consultant, BooksGoSocial — Marketing Consultant Bruce Harpham walks through the actions authors should take in order to build an audience of readers and contacts who can help them sell their books. Selling books requires a consistent marketing effort by the author. You’ve probably heard that claim before. The …

Abbe Rolnick, September/October 2020
Silver Linings: How the Pandemic Led Me to Create Short Book Videos »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abbe Rolnick, Author, Generations of Secrets series — Remodel the way you promote your books to have a further audience reach amidst COVID-19. When COVID-19 hit the United States in March, my well-planned book launch of Founding Stones disintegrated. I was scheduled to talk at Village Books in Bellingham, Washington, at …

Justin Oldham, September/October 2020
Adding Empathy to Your Book Advertising »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Justin Oldham, Co-owner, Shadow Fusion — How the pandemic caused publishing company Shadow Fusion to re-examine the way they package and market their products. In good times or bad, independent book publishers of every stripe have to decide how they will introduce their wares to prospective customers. They can hype, emphasize, …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
© Independent Book Publishers Association