PUBLISHED DECEMBER 2003 by Jan Nathan, Executive Director, Publishers Marketing Association (currently IBPA) Why Overpay Amazon? Ever since Amazon.com sent many of our members a document that requires them to offer a 60 to 65 percent discount, my phones have been ringing off the hook. Talking with callers, I began to wonder. How come PMA …

PUBLISHED MARCH 2000 by Jan Nathan, Executive Director, Publishers Marketing Association (PMA) — Contact your local bookstore or library and suggest they put together a special display for Small Press Month. You can obtain posters and bookmarks from PMA. Order from lisapma@aol.com. Suggest that your local bookstore offer a discount on small press titles this …

In an effort to assist PMA members in learning some of the tricks of the trade used by surviving publishing companies, I have decided to interview PMA members and share some of their thoughts, failures, and successes with you. Yes, even the successful ones have failures along the way. This month, we’re introducing two companies …