Article Category - "Future Think"


Independent Articles
Ebonye Gussine Wilkins, January 2017
Don’t Forget About the Reader »

PUBLISHED JANUARY 2017 by Ebonye Gussine Wilkins, Founder, August Rose Press Indie publishing is a pretty complex collaboration between many highly skilled professionals all working together to produce a beautiful, impactful written work. With all the editors, layout designers, cover professionals, marketing and public relations experts, printers and distributors, and legal advisors, publishing is a …

Alexa Schlosser, January 2017
Roundtable: Collaboration Through Crowdfunding »

PUBLISHED JANUARY 2017 complied by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Why did you decide to use a crowdfunding platform to publish your book? Why did you choose the particular platform you chose? Betsy Miller (BM): My friends and I self-funded Thinking Ink Press. I went out of pocket for the illustrations for …

Adam Salomone, January 2017
Invest in Collaboration »

PUBLISHED JANUARY 2017 by Adam Salomone, Co-founder, The Food Loft For years, small publishers have struggled with ways to go “beyond the book.” In order to be successful in emerging digital environments, publishers have to find ways to emphasize their relevance as content gatekeepers, tastemakers, and trend trackers. What we found at Harvard Common Press …

Brian O'Leary, December 2016
Whatever Happened to Virtual Conferences? »

PUBLISHED DECEMBER 2016 by Brian O’Leary, Principal, Magellan Media Consulting Three to five years ago, the dawn of an era of “virtual conferences”—web-based learning experiences that emulated the traditional, in-person model—seemed ready for widespread adoption. MarketingProfs, a well-known marketing resource, pointed out that virtual conferences were much easier to set up, accessible from anywhere, readily …

John Ingram, November 2016
Making Transformation Happen … For All of Us »

PUBLISHED NOVEMBER 2016 by John Ingram, Chairman, Ingram Content Group Editor’s Note: John Ingram, chairman of Ingram Content Group and the company he’s led over the past 20-plus years, was recently honored by Book Industry Study Group (BISG) with its award of excellence. Below is his acceptance speech, reprinted here with permission. “It’s an honor to …

Lynn Rosen, October 2016
Why Can’t We Be Friends? »

PUBLISHED OCTOBER 2016 by Lynn Rosen, IBPA Independent consulting editor I’ve enjoyed getting to know your vibrant indie publisher community in the past year while serving as the editor of this magazine. I admire your drive, your commitment, and your talent. In addition to being an editor, I co-own an independent bookstore, and it has …

Mary Rasenberger, July 2016
Is a Flat Royalty Rate in Our Future? »

The publishing industry is in a state of flux. We all know that. The digital revolution has upended the book business in under 10 years. But, truth be told, we’re just at the beginning of the changes we’re going to see in the way books are distributed. We need to admit that, and we need …

Lynn Rosen, August 2016
Blazing Trails »

PUBLISHED AUGUST 2016 by Lynn Rosen, IBPA Independent contributing editor IBPA Independent’s consulting editor, Lynn Rosen, asked nine people in the publishing world about the ideas exciting them and the innovations they’ve been able to put into action. See their responses below. Brian O’Leary Principal, Magellan Media Consulting What is the most innovative thing happening …

Lynn Rosen, August 2016
Booktubing »

PUBLISHED AUGUST 2016 by Lynn Rosen, IBPA Independent consulting editor BookTubing. It sounds like the perfect thing to do on your summer vacation, right? Actually, BookTubers run the gamut of ages and backgrounds, as well as categories of books they like to read and dissect. And it seems clear that having a charming English accent …

Robin Bartlett, June 2016
Placement Tips for Small Publishers »

PUBLISHED JUNE 2016 by IBPA Independent magazine In this monthly IBPA Independent Roundtable, we answer the following question posed by IBPA member, Robin Bartlett: “What are some practical and economic steps that small independent publishers (with less than five to 10 titles and who are operating on a shoestring budget) can take to get local …

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