Article Category - "Future Think"


Independent Articles
Justin Oldham, September/October 2020
Adding Empathy to Your Book Advertising »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Justin Oldham, Co-owner, Shadow Fusion — How the pandemic caused publishing company Shadow Fusion to re-examine the way they package and market their products. In good times or bad, independent book publishers of every stripe have to decide how they will introduce their wares to prospective customers. They can hype, emphasize, …

Angela Bole, July/August 2020
Director’s Desk: Publishing in the ‘New Normal’ »

PUBLISHED JULY/AUGUST 2020 by Angela Bole, CEO, Independent Book Publishers Association — Exploring how independent publishers have coped and adjusted to the realities of pandemic publishing. For months, all of us in independent publishing have been discussing how the long-term effects of COVID-19 would contribute to a “new normal.” Yesterday, I was invited by my …

Abe Ogden, July/August 2020
Publishing on a Mission, Part I »

PUBLISHED JULY/AUGUST 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The successes—and challenges—some mission-based publishers are having taking books to the trade. Article Synopsis: Read Part II here. Taking a title to the trade can help a mission-based publisher expand its brand. Having a new book tied to a charity or an …

Sharon Castlen, July/August 2020
Don’t Count Them Out: Selling to Libraries Amid COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Sharon Castlen, Integrated Book Marketing – The activity of discovery for new titles and procuring them is still alive. This article shares the changes in the library space and considers what the future might hold. Article Synopsis: Discovery is still vital, and librarians are looking for your titles. Now might be …

Deb Vanasse, July/August 2020
Pandemic Publishing: Looking for a Better Future During COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Independent publishers cope, adjust, and hope for a better future during COVID-19. Article Synopsis: The pandemic forced the closure and cancellation of many events independent publishers and authors rely on. Independent publishers have the flexibility, resilience, and innovative spirit needed to weather a crisis. …

Maggie Langrick, July/August 2020
Board Members Memo: What You Publish Next Is Important »

PUBLISHED JULY/AUGUST 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media — If you hope to sell books post-COVID-19, be sure they meet readers’ needs. The COVID-19 pandemic has forced us all to make tough decisions and big changes in our businesses. We’ve had to revise our budgets, furlough staff, and renegotiate with vendors. We …

Jeniffer Thompson, July/August 2020
It’s Time for Indies to Shine »

PUBLISHED JULY/AUGUST 2020 by Jeniffer Thompson, Founder and President, Monkey C Media — Independent publishers have always had to think outside the box to succeed. COVID-19 presents us with an opportunity to do what we do best: adapt. As we learn to navigate the new normal of social distancing and prepare for a post-COVID-19 world, …

Maria Dismondy, July/August 2020
3 Ways My Company Adapted Around COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Maria Dismondy, Founder, Cardinal Rule Press — What indie publishers and self-published authors can take away from COVID-19 and how they might learn new skills along the way. I don’t know about you, but when all this COVID-19 stuff started to take shape, I rushed out to stock up on my …

Brooke Warner, May/June 2020
Board Member’s Memo: Note from Outgoing IBPA Board Chair, Brooke Warner »

PUBLISHED MAY/JUNE 2020 Read Brooke Warner’s parting message to the IBPA community and get to know the new IBPA Board Chair and Board Members Brooke Warner completes six years of service on the IBPA Board of Directors on June 30, 2020 (four years as an at-large board member and two years as chair). Each outgoing …

Dan Gerstein, May/June 2020
Anatomy of a 21st Century Publishing Partnership »

PUBLISHED MAY/JUNE 2020 by Dan Gerstein, Founder & CEO, Gotham Ghostwriters — How Real Clear Publishing went from aspiration to publication. Means. Motive. Opportunity. Most people know them as the core elements of a crime. But they can just as easily be seen as the common ingredients of a successful partnership. Take for example the …

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