Article Category - "Future Think"


Independent Articles
Angela Bole, September/October 2020
Director’s Desk: Summary of IBPA’s Strategic Plan »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Angela Bole, CEO, Independent Book Publishers Association — Here are IBPA’s 2020-2022 goals and strategies for leading and serving the independent publishing community. During a meeting held in August 2020, the Independent Book Publishers Association (IBPA) Board of Directors reviewed and reaffirmed the association’s Strategic Plan for the years 2020 through …

Kathy Strahs, September/October 2020
Board Members Memo: Baking to Make Things Better »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Kathy Strahs, Founder, Burnt Cheese Press — How Burnt Cheese Press founder embraced baking as an opportunity to make a positive difference. “Cooking and baking is physical and mental therapy.” —Mary Berry At one point, early in quarantine when pantry staples were running scarce, I procured a 50-pound bag of flour …

Alexa Schlosser, September/October 2020
IBPA Roundtable: Pandemic Pivoting »

PUBLISHED SEPTEMBER/OCTOBER 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — IBPA members delve into what they’ve done differently since the COVID-19 outbreak began. In what ways were you forced to pivot or adjust your business/publishing due to COVID-19? What did you learn from this? Ian Lamont (IL): I realized that my overreliance …

Jalissa Corrie & Pat Simmons, September/October 2020
BIPOC Representation in Book Publishing »

PUBLISHED SEPTEMBER/OCTOBER 2020 An interview with Jalissa Corrie of Lee & Low Books and Christian romance author Pat Simmons. Jalissa Corrie is a marketing and publicity manager at Lee & Low Books, the largest multicultural children’s book publisher in the United States. How did concerns about racial inequity in publishing lead to the founding of …

Paul Dixon, September/October 2020
Persistence in the Face of Turmoil: Creating Black Lead Characters »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Paul Dixon, Co-founder, Matter of Africa America Time Corp. Selling books with Black lead characters has been a challenge, but representation matters, and the window of opportunity is open. My cousin, author Lehman Riley, and I have published eight books in our The Adventures of Papa Lemon’s Little Wanderers third-grade reading …

Abbe Rolnick, September/October 2020
Silver Linings: How the Pandemic Led Me to Create Short Book Videos »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abbe Rolnick, Author, Generations of Secrets series — Remodel the way you promote your books to have a further audience reach amidst COVID-19. When COVID-19 hit the United States in March, my well-planned book launch of Founding Stones disintegrated. I was scheduled to talk at Village Books in Bellingham, Washington, at …

Justin Oldham, September/October 2020
Adding Empathy to Your Book Advertising »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Justin Oldham, Co-owner, Shadow Fusion — How the pandemic caused publishing company Shadow Fusion to re-examine the way they package and market their products. In good times or bad, independent book publishers of every stripe have to decide how they will introduce their wares to prospective customers. They can hype, emphasize, …

Angela Bole, July/August 2020
Director’s Desk: Publishing in the ‘New Normal’ »

PUBLISHED JULY/AUGUST 2020 by Angela Bole, CEO, Independent Book Publishers Association — Exploring how independent publishers have coped and adjusted to the realities of pandemic publishing. For months, all of us in independent publishing have been discussing how the long-term effects of COVID-19 would contribute to a “new normal.” Yesterday, I was invited by my …

Abe Ogden, July/August 2020
Publishing on a Mission, Part I »

PUBLISHED JULY/AUGUST 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The successes—and challenges—some mission-based publishers are having taking books to the trade. Article Synopsis: Read Part II here. Taking a title to the trade can help a mission-based publisher expand its brand. Having a new book tied to a charity or an …

Sharon Castlen, July/August 2020
Don’t Count Them Out: Selling to Libraries Amid COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Sharon Castlen, Integrated Book Marketing – The activity of discovery for new titles and procuring them is still alive. This article shares the changes in the library space and considers what the future might hold. Article Synopsis: Discovery is still vital, and librarians are looking for your titles. Now might be …

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