Article Category - "Editorial"


Independent Articles
Hannah Gordon, Deborah Herman, and Lindy Ryan., January/February 2022
Working With Ghostwriters 101 »

PUBLISHED JANUARY/FEBRUARY 2022 by Hannah Gordon, Deborah Herman, and Lindy Ryan— How an author, publisher, and a ghostwriter can collaborate so true success can happen. There is a sense that writing as a career is a glamorous pursuit. There is also a misconception that all writers can make a living doing it full time. There …

Rocky Lang, September/October 2021
Help Desk: How Can I Get My Book Made Into a Movie? »

PUBLISHED SEPTEMBER/OCTOBER 2021 answer by Rocky Lang, veteran of the motion picture and television industries — Take a shot at getting your book to Hollywood using the tools outlined in this article. The number one question authors ask me is, “How can I get my book made into a movie?” There is no one answer …

Stephanie Carter, September/October 2021
Indie Excellence via Publishing Industry Standards »

PUBLISHED SEPTEMBER/OCTOBER 2021 Stephanie Carter, Founder & Publisher, Teleion Books– “Unprofessional … amateur-level work … below standards.” These are harsh words that no one wants to hear directed toward the quality of their work, yet many independent publishers risk inviting similar labels by failing to produce books that meet basic industry standards. I am the …

MJ Courchesne, January/February 2021
What You Need to Know About Protecting Your Copyrighted Content »

PUBLISHED JANUARY/FEBRAURY 2021 by MJ Courchesne, Founder & President, Gryphon Publishing Consulting — Infringement and piracy will not go away, so it is important for you to learn what you can do if you find your work available online illegally. Infringement and piracy remain big issues for publishers. A 2017 report from Nielsen Digimarc estimated …

MJ Courchesne, November/December 2020
IBPA Advocacy Committee’s Summary of Ongoing Copyright-Related Cases »

PUBLISHED NOVEMBER/DECEMBER 2020 by MJ Courchesne, Founder & President, Gryphon Publishing Consulting — An overview of what the IBPA Advocacy Committee is monitoring and contributing to the copyright-related cases. As a professional trade association dedicated to leading and serving the independent publishing community, IBPA has an intrinsic interest in helping protect its members’ intellectual property …

Richard-Anthony Lena, November/December 2020
Quick and Easy Strategies for Creating a Better Book »

PUBLISHED NOVEMBER/DECEMBER 2020 by Richard-Anthony Lena, President, Brattle Publishing Group — Product testing will help you learn what appeals to your readers so you can be more successful in the marketplace. Synopsis: Quick testing will improve your narrative, illustration, design, and your readers’ experiences. Testing can be ongoing so that you receive continual customer opinions …

Brian O’Leary, May/June 2020
Making Book Rights, Right »

PUBLISHED MAY/JUNE 2020 by Brian O’Leary, Executive Director, Book Industry Study Group (BISG) — The rights business is complex, but BISG makes it easier to understand by creating a standard way to talk about rights. At its core, book publishing is a rights business. Manufacturing, distribution, and retail and library sales are all critical parts …

Liz Franklin, March/April 2020
Editorial Expertise: How to Clarify Your Writing »

PUBLISHED MARCH/APRIL 2020 by Liz Franklin, MizLizOnBiz.com — The old-school method still works the best. First, tell them what you’re going to tell them. Then, tell them. Finally, tell them what you told them. If you want your book, piece, blog, or article to make money, write it so the reader buys what you’re saying. …

Melanie Votaw, January/February 2020
The Ghostwriting Experience: Perspectives from the Ghostwriter, Author, and Publisher »

PUBLISHED JAN/FEB 2020 by Melanie Votaw, Reporter, Author & Ghostwriter — As a ghostwriter, I’ve heard a lot of misconceptions about my profession. “What? You mean the person whose name is on the cover didn’t write the book?” Or: “Oh, I couldn’t possibly use a ghostwriter; then, it wouldn’t be my book.” I usually respond …

Peter Bowerman, July/August 2019
Why That Book Title Caught Your Eye »

PUBLISHED JULY/AUGUST 2019 by Peter Bowerman, Professional Copywriter, Well-Fed Self Publishing — The perfect nonfiction book title needs a promise. You discover a nonfiction book-in a newspaper book review, while poking around at B&N, or on Amazon. The title instantly grabs you. Obviously, it calls to some need/desire/hope you have, and it’s enough to have …

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