Article Category - "Editorial"


Independent Articles
MJ Courchesne, January/February 2021
What You Need to Know About Protecting Your Copyrighted Content »

PUBLISHED JANUARY/FEBRAURY 2021 by MJ Courchesne, Founder & President, Gryphon Publishing Consulting — Infringement and piracy will not go away, so it is important for you to learn what you can do if you find your work available online illegally. Infringement and piracy remain big issues for publishers. A 2017 report from Nielsen Digimarc estimated …

MJ Courchesne, November/December 2020
IBPA Advocacy Committee’s Summary of Ongoing Copyright-Related Cases »

PUBLISHED NOVEMBER/DECEMBER 2020 by MJ Courchesne, Founder & President, Gryphon Publishing Consulting — An overview of what the IBPA Advocacy Committee is monitoring and contributing to the copyright-related cases. As a professional trade association dedicated to leading and serving the independent publishing community, IBPA has an intrinsic interest in helping protect its members’ intellectual property …

Richard-Anthony Lena, November/December 2020
Quick and Easy Strategies for Creating a Better Book »

PUBLISHED NOVEMBER/DECEMBER 2020 by Richard-Anthony Lena, President, Brattle Publishing Group — Product testing will help you learn what appeals to your readers so you can be more successful in the marketplace. Synopsis: Quick testing will improve your narrative, illustration, design, and your readers’ experiences. Testing can be ongoing so that you receive continual customer opinions …

Brian O’Leary, May/June 2020
Making Book Rights, Right »

PUBLISHED MAY/JUNE 2020 by Brian O’Leary, Executive Director, Book Industry Study Group (BISG) — The rights business is complex, but BISG makes it easier to understand by creating a standard way to talk about rights. At its core, book publishing is a rights business. Manufacturing, distribution, and retail and library sales are all critical parts …

Liz Franklin, March/April 2020
Editorial Expertise: How to Clarify Your Writing »

PUBLISHED MARCH/APRIL 2020 by Liz Franklin, MizLizOnBiz.com — The old-school method still works the best. First, tell them what you’re going to tell them. Then, tell them. Finally, tell them what you told them. If you want your book, piece, blog, or article to make money, write it so the reader buys what you’re saying. …

Melanie Votaw, January/February 2020
The Ghostwriting Experience: Perspectives from the Ghostwriter, Author, and Publisher »

PUBLISHED JAN/FEB 2020 by Melanie Votaw, Reporter, Author & Ghostwriter — As a ghostwriter, I’ve heard a lot of misconceptions about my profession. “What? You mean the person whose name is on the cover didn’t write the book?” Or: “Oh, I couldn’t possibly use a ghostwriter; then, it wouldn’t be my book.” I usually respond …

Peter Bowerman, July/August 2019
Why That Book Title Caught Your Eye »

PUBLISHED JULY/AUGUST 2019 by Peter Bowerman, Professional Copywriter, Well-Fed Self Publishing — The perfect nonfiction book title needs a promise. You discover a nonfiction book-in a newspaper book review, while poking around at B&N, or on Amazon. The title instantly grabs you. Obviously, it calls to some need/desire/hope you have, and it’s enough to have …

Angela Bole, July/August 2018
Director’s Desk: The Heart of IBPA »

PUBLISHED JULY/AUGUST 2018 by Angela Bole, CEO, Independent Book Publishers Association — CEO Angela Bole explains how representing diverse voices and topics is at the heart of Independent Book Publishers Association. The title story of the July/August 2018 IBPA Independent magazine, “Getting There: Why Indie Publishers are Well-Positioned to Satisfy the Need for Diverse Voices,” …

Cory Schulman, July/August 2018
The Advantages of Independent Publishers Using Focus Groups »

PUBLISHED JULY/AUGUST 2018 by Cory Schulman, Owner, BestSellerPublications.com — Helpful tips for independent publishers about how to obtain focus groups and why they are so important A focus group can help authors understand how their manuscript is perceived from a reader’s perspective. Members of a focus group read manuscripts and provide objective feedback on the …

Kristin Fields, July/August 2018
Imbrifex Books Forges a Path in Independent Publishing »

PUBLISHED JULY/AUGUST 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — The world of independent book publishing is new to Imbrifex Books, but they’re quickly rising to the top. Imbrifex Books is relatively new to the independent book publishing space. In fact, it was just last year, in 2017, that their first books were published. …

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