Article Category - "Editorial"


Independent Articles
Liz Franklin, March/April 2020
Editorial Expertise: How to Clarify Your Writing »

PUBLISHED MARCH/APRIL 2020 by Liz Franklin, MizLizOnBiz.com — The old-school method still works the best. First, tell them what you’re going to tell them. Then, tell them. Finally, tell them what you told them. If you want your book, piece, blog, or article to make money, write it so the reader buys what you’re saying. …

Melanie Votaw, January/February 2020
The Ghostwriting Experience: Perspectives from the Ghostwriter, Author, and Publisher »

PUBLISHED JAN/FEB 2020 by Melanie Votaw, Reporter, Author & Ghostwriter — As a ghostwriter, I’ve heard a lot of misconceptions about my profession. “What? You mean the person whose name is on the cover didn’t write the book?” Or: “Oh, I couldn’t possibly use a ghostwriter; then, it wouldn’t be my book.” I usually respond …

Peter Bowerman, July/August 2019
Why That Book Title Caught Your Eye »

PUBLISHED JULY/AUGUST 2019 by Peter Bowerman, Professional Copywriter, Well-Fed Self Publishing — The perfect nonfiction book title needs a promise. You discover a nonfiction book-in a newspaper book review, while poking around at B&N, or on Amazon. The title instantly grabs you. Obviously, it calls to some need/desire/hope you have, and it’s enough to have …

Angela Bole, July/August 2018
Director’s Desk: The Heart of IBPA »

PUBLISHED JULY/AUGUST 2018 by Angela Bole, CEO, Independent Book Publishers Association — CEO Angela Bole explains how representing diverse voices and topics is at the heart of Independent Book Publishers Association. The title story of the July/August 2018 IBPA Independent magazine, “Getting There: Why Indie Publishers are Well-Positioned to Satisfy the Need for Diverse Voices,” …

Cory Schulman, July/August 2018
The Advantages of Independent Publishers Using Focus Groups »

PUBLISHED JULY/AUGUST 2018 by Cory Schulman, Owner, BestSellerPublications.com — Helpful tips for independent publishers about how to obtain focus groups and why they are so important A focus group can help authors understand how their manuscript is perceived from a reader’s perspective. Members of a focus group read manuscripts and provide objective feedback on the …

Kristin Fields, July/August 2018
Imbrifex Books Forges a Path in Independent Publishing »

PUBLISHED JULY/AUGUST 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — The world of independent book publishing is new to Imbrifex Books, but they’re quickly rising to the top. Imbrifex Books is relatively new to the independent book publishing space. In fact, it was just last year, in 2017, that their first books were published. …

Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Deb Vanasse, July/August 2018
Diversity Resources To Connect Authors from Underrepresented Communities with Publishers »

PUBLISHED JULY/AUGUST 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Below, you’ll find a helpful list of programs and initiatives that connect authors from underrepresented communities with publishers. Authors from underrepresented communities want to be heard. Publishers want to help them find an audience. By offering awards, mentorships, scholarships, and grants, as well as …

Deb Vanasse, July/August 2018
Getting There: Why Indie Publishers are Well-Positioned to Satisfy the Need for Diverse Voices »

PUBLISHED JULY/AUGUST 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Are independent publishers making strides toward engaging more diverse audiences? IBPA asked a sample of IBPA Benjamin Franklin Award™-winning authors and publishers to weigh in on diversity and inclusion in the publishing industry. Here’s what they had to say. Goodreads, Kirkus Reviews, and The …

Alexa Schlosser, July/August 2018
The Year of Publishing Women »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Oregon-based indie Not a Pipe Publishing accepted the challenge brought on by UK author Kamila Shamsie to only publish titles by women in 2018. In 2015, author Kamila Shamsie called for a “Year of Publishing Women” as a way to counter and …

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