When people shop on the virtual shelves of Amazon, Barnes & Noble, Apple, or Kobo, chances are that they are looking for books within a specific category. Categories constitute one the most important metadata elements for every book, and using the appropriate categories is critical for discoverability of e-books in online stores. Because major online …

As the rules of publishing continue to be rewritten, selling digital products directly to consumers can offer a chance to improve margins, generate additional revenue through upselling, and learn more about your customers. And depending on the type of e-books you sell, it may give you more control over pricing. I often see publishers recoil …