PUBLISHED DECEMBER 2015 by Phil Madans, Executive Director of Digial Publishing Technology, Hachette Book Group You walk into a room and see six people you’ve never met. Your host says, “You really must meet Jane. She’s the one in the blue jacket.” The color of her jacket has now differentiated Jane from the rest of …

As the digital landscape continues to evolve, new platforms with new capabilities debut, and new business models for distributing digital products emerge. What doesn’t change is that when you have a product you need to identify it, whether that product is a physical book, an e-book for sale or rent or loan, an e-book in …