Article Category - "Design"


Independent Articles
Linda Carlson, November 2014
Building on a Rich Tradition: The University of Oklahoma Press Story »

The first university press established in the Southwest, and the fourth in the western half of the United States, the University of Oklahoma Press describes itself as a “preeminent publisher of books about the West and the American Indian,” with an interest in scholarly disciplines such as archaeology, classical studies, energy studies, natural sciences, political …

Peter Goodman, June 2014
The Museum of Publishing Past: Examining the Hand Tools of Not-So-Long-Ago »

As a book editor of a certain age, I have license to grouse about the decline of civilization. Many things are worse today than they were when I commuted to work on the wings of a pterodactyl. Yes, electric trains are faster than dinosaurs, and word processors, email, digital scans, and computer-to-plate printing technology have …

Peri Poloni-Gabriel , April 2014
Cover Designs That Sell Series »

Cover Designs That Sell Series  April 2014 by Peri Poloni-Gabriel Is this book part of a series or might it start a series? That’s one of the first questions I ask new clients, because the approach to cover design for a series is a bit different than the approach for a single title. Concept is always important, …

Serban Enache, April 2013
Tips on Using Stock Photos »

Now that businesses regularly use photos not only in print materials but also across the digital and mobile world, publishers must find images for everything from company Websites and author blogs to social media sites and beyond. Often, they turn to stock photo sites in hopes of discovering the best photo for the job while …

Tamara Dever, March 2013
What a Difference a Book Design Makeover Makes »

What a Difference a Makeover Makes by Tamara Dever   Why do we love to watch extreme-makeover shows? Homes, yards, vehicles, restaurants, our bodies. Everyone loves to see something improve, especially when the transformation is wildly impressive, with changes that are much more than superficial. Yes, the car looks great, but it also runs better. …

Cathi Stevenson, January 2013
Book Covers That Work Well Online »

JANUARY 2013 by Cathi Stevenson, Owner, Book Cover Express — According to BookStats—the statistical survey published jointly by the Association of American Publishers and the Book Industry Study Group—two noteworthy things happened within the book industry during 2011: e-books became the top-selling format for adult fiction, and revenue from online sales of both electronic and …

Jonathan Scott, February 2012
Save Time and Money by Designing with E-books in Mind »

Save Time and Money by Designing with E-books in Mind by Jonathan Scott I have a message for anyone involved in print book production, design, and layout: If you don’t already design your books for the dual life most of them will have, start doing that now. I expect there will always be print-on-paper books, …

Joel Friedlander, November 2010
Designing for Print-on-Demand Production »

Designing for Print-on-Demand Production by Joel Friedlander As the technology we use to manufacture books changes, designers responsible for creating those books adapt. Sometimes slowly. Sometimes reluctantly. But we adapt, because the new technology will eventually supplant the old technology. Today most books are still printed by offset lithography, and any print run over about …

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