Article Category - "Design"

Independent Articles
Shona Burns, October 2016
The Alchemy of Design »

PUBLISHED OCTOBER 2016 by Shona Burns, Executive Director, Chronicle Books Alchemy, as defined by Merriam-Webster, is “a power or process that changes or transforms something in a mysterious or impressive way.” Whether you are designing for a book on pop culture, a cookbook, a children’s book, or stationery, there are two core elements that run …

Joel Friedlander, August 2016
Getting Started with Book Interiors—Quick Tips for Self-Publishers »

Print books are still going strong, and even people who own laptops, tablets, and smartphones continue to buy them. Many authors who got started by publishing straight-to-digital e-books are realizing that there’s a big role for print books to play in their publishing plans.

Deb Vanasse, June 2016
Breaking Out of the Box »

Editor’s Note: Last month, IBPA Independent reporter Deb Vanasse gave us “Updates from the Digital Frontier.” The topic was so vast, we couldn’t address everything in one installment. Part two of Vanasse’s May 2016 cover story continues the digital publishing dialogue, this time with a focus on format, containers, and the larger question of customer …

Joel Friedlander, June 2016
Three Surefire Ways to Fail at E-book Cover Design »

PUBLISHED JUNE 2016 by Joel Friedlander, Book Designer The growth of the e-book market has brought with it a new challenge for those who design these e-book covers, whether they are amateurs or professionals. More than anything else, designers and do-it-yourself publishers have to address the challenges of this relatively new format in a way …

Lynn Rosen, January 2016
It’s a Book – and More! »

PUBLISHED JANUARY 2016 by Lynn Rosen, IBPA Independent contributing editor Running Press is one of a number of presses that excel in the book-plus format. (Others include Chronicle Books, Andrews McMeel, Workman Publishing Company, and Peter Pauper Press.) Running Press mini-kits pair a small book with non-book items, all creatively and efficiently packaged. You’ll often …

David Bergsland , November 2015
Readability Goals »

PUBLISHED NOVEMBER 2015 by David Bergsland, Typographer and Font Designer Readability is the prime virtue of book design. Whether you’re handling book production yourself or outsourcing it, you should know how to assess and, if necessary, improve readability. This little graphic shows you some of the things that influence how easily you—and your readers—can read …

Lon Kirschner, September 2015
A Designer’s Take on Cover Design »

PUBLISHED SEPTEMBER 2015 by Lon Kirschner, Principal, Kirschner Caroff Design Inc. Independent publishers do not have deep pockets, and for some designers, that can be a problem. On the other hand, I’ve found that when I work with an independent publisher, there’s the publisher and there’s me. No account guy, no marketing guy, no focus …

Belinda Pollard, June 2015
Using Feedback to Choose a Cover Design »

PUBLISHED JUNE 2015 by Belinda Pollard, Owner, Small Blue Dog Publishing When I posted an article on my blog about whether or not to use images of people on book covers, I also displayed two alternative covers for my upcoming novel Poison Bay—one with a person on it and one without. What happened next alerted …

Cathi Stevenson, May 2015
Book Cover Trends »

PUBLISHED MAY 2015 by Cathi Stevenson, Owner, Book Cover Express — “There are books of which the backs and covers are by far the best parts,” Mr. Brownlow observed in Oliver Twist. Back in Oliver Twist’s time, book cover content usually consisted of little more than the title and the author’s name on a plain …

Joel Friedlander, January 2015
Interior Design Alert: E-Book Vs. P-Book »

When people get started in book publishing these days, their projects usually include plans for both print books and e-books. And that makes a lot of sense. With the growing popularity of devices that can deliver books in digital formats, it’s important to ensure that a book you’ve worked hard on is available to readers …

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