PUBLISHED MAY/JUNE 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Were your initial book sales underwhelming? Or maybe the market evolved and your book is now “outdated”? It might be time to rebrand and repackage. Every publisher wants titles that distinguish themselves in the marketplace and are packaged in ways that appeal to readers. …

PUBLISHED JULY 2017 By Deb Vanasse, Reporter, IBPA Independent – To achieve designs that help books get noticed in a crowded marketplace, publishers need to choose a designer well-suited to their project and foster an environment of open communication and collaboration. Everyone knows the cliché about not judging books by their covers. But, in fact, …

PUBLISHED OCTOBER 2016 by Deb Vanasse, Staff Reporter, IBPA Independent Independent book publishers know that, despite the familiar expression, books are judged by their covers – as well as their interiors, and just about everything else. Author Kwame Alexander, recipient of the coveted John Newbery Medal, knows a thing or two about reaching an audience—he …

Editor’s Note: Last month, IBPA Independent reporter Deb Vanasse gave us “Updates from the Digital Frontier.” The topic was so vast, we couldn’t address everything in one installment. Part two of Vanasse’s May 2016 cover story continues the digital publishing dialogue, this time with a focus on format, containers, and the larger question of customer …