Article Category - "Business Management"


Independent Articles
Matt Baehr, November/December 2018
Innovations in Publishing Technology and Book Manufacturing »

PUBLISHED NOVEMBER/DECEMBER 2018 by Matt Baehr, Executive Director, Book Manufacturers’ Institute — As the executive director of the Book Manufacturers’ Institute, I have seen some noteworthy ideas take hold, from experimentation on the production line, breakthroughs in inkjet printing hardware, and data analysis. What’s new, and what’s next? It was 2007 when Amazon started selling …

Maria Dismondy, November/December 2018
3 Simple Ways to Fast Track Sales With Technology »

PUBLISHED NOVEMBER/DECEMBER 2018 by Maria Dismondy, Founder, Cardinal Rule Press — Founder of Cardinal Rule Press gives you the insider tips on using technology to increase book sales. Being a publisher in 2018 means moving, shaking, and staying current on industry trends. It also means being discerning. The latest tech trend could have all the …

Michial Miller and Brianna O'Driscoll, November/December 2018
NPD BookScan Launches New System »

PUBLISHED NOVEMBER/DECEMBER 2018 by Michial Miller, Account Manager, NPD Book and Brianna O’Driscoll, Senior Account Executive, NPD Book — BookScan introduces new features to elevate the book industry’s data service. To check out BookScan discounts available to IBPA Members, click here. In January 2017, NPD Group purchased Nielsen BookScan, and since, we’ve been going through …

John Parsons, November/December 2018
Is Augmented Print Right for Books? »

PUBLISHED NOVEMBER/DECEMBER 2018 by John Parsons, Writer/Consultant at IntuIdeas — AP connections are getting easier, but book publishers need to ask questions before adopting it. Book publishers, authors, and their readers live in a world where print is only one of many, many ways we communicate with other humans. Since the invention of the telegraph …

Deb Vanasse, November/December 2018
Blockchain: What Publishers Need to Know »

PUBLISHED NOVEMBER/DECEMBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Blockchain technology is new, and many are predicting that it will bring genuine disruption to the publishing industry in the coming years. Proponents liken the emergence of blockchain to the advent of the public internet, creating a new paradigm for doing business. No longer …

Angela Bole, September/October 2018
A Look into IBPA Board Discussions »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Angela Bole, CEO, Independent Book Publishers Association — CEO Angela Bole provides insight into the most recent meeting agenda for the IBPA Board of Directors. Every year, I like to provide IBPA members with a clear look at an IBPA Board of Directors meeting agenda. IBPA’s Board of Directors is a …

Shannon Okey, September/October 2018
Distribution Is About Finding Your Tribe »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Shannon Okey, Founder, Cooperative Press — In this article, the founder of Cooperative Press shows you how to get your book in front of the right people. Distribution has probably been the most frequently mentioned problem raised by members during my last four years on the IBPA Board of Directors. Finding …

Deb Vanasse, September/October 2018
Ready for Distribution? »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — For many indie publishers, full-service distribution is attractive. But to benefit from it, you need a growing platform, a commitment to marketing, and sufficient cash flow. “If only we had better distribution.” Among new and emerging publishers, it’s a common lament. Without full-service distribution, …

Steve Gillen, September/October 2018
What You Need to Know About Endorsements »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans — Changing methods and media of advertising has changed the application of the basic principles of endorsements. Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically, reporting that …

Dee Chips & Steve Gillen, September/October 2018
Two Questions: Title Rights and Libel Laws »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Dee Chips, Owner & Manager, Transpersonal Publishing LLC & Steve Gillen, Lawyer & Partner, Wood Herron & Evans — Q1: What are the guidelines for legally releasing a title’s rights back to one of the co-authors of a title when it is unclear as to the other author’s whereabouts? (Their mail …

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