Article Category - "Business Management"


Independent Articles
Peter Trimarco, November/December 2019
Board Member’s Memo: Innovation and Independence in Book Publishing »

PUBLISHED NOV/DEC 2019 by Peter Trimarco, Co-Owner/Publisher, Notable Kids Publishing — Many independent publishers, and specifically author publishers, go independent because they have a strong vision and want full control over the editorial and design processes. This was how it was with me. I established Notable Kids Publishing in 2016 to publish children’s picture and …

Deb Vanasse, November/December 2019
Technology Game Changers in Book Publishing »

PUBLISHED NOV/DEC 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers need to make the most of recent innovations while keeping an eye on emerging technologies to remain competitive. Article Synopsis: Publishers may see an expansion of cloud-based, internet-ready authoring systems. E-book and audiobook technologies have not been fully tapped into and continue to …

Richard-Anthony Lena, September/October 2019
How Can Indie Publishers Play In the Educational Publishing Market? »

PUBLISHED SEPT/OCT 2019 by Richard-Anthony Lena, President, Brattle Publishing Group — Educational publishing is a $1,350 billion market, and it’s ripe for indie publishers. But to get into this complex market, we first have to know its rules. What Is Educational Publishing? When we think about publishing, we tend to think about the titles on …

David Marlin, September/October 2019
Managing Your Book Sales Data: The Problem, the History, and Solutions »

PUBLISHED SEPT/OCT 2019 by David Marlin, Co-Founder, MetaComet Systems — An abundance of digital sales platforms has given independent publishers exciting new routes to market—but with them have come new challenges around sales reporting and royalties. It is a headache familiar to many independent publishers handling their own digital distribution. You receive perhaps a dozen …

Bruce Brown, May/June 2019
How Goodreads Can Help Publishers Connect to New Readers »

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author-Publisher — Goodreads provides an incredible promotion platform for publishers and their books. Contrary to popular belief, not everyone has heard of Goodreads. Or, if they have, they might not understand the value it can offer to them. It is one of the most useful free online tools anyone …

Curt Matthews, May/June 2019
The Case for Print-on-Demand First Print Runs: Why POD Should Be the New Publishing Standard »

PUBLISHED MAY/JUNE 2019 by Curt Matthews, Founder, Chicago Review Press — Print-on-demand minimizes both risk and opportunity cost, making it the smartest choice for the modern publisher. Initial order quantities, or “laydowns,” are not what they used to be for new titles. Why not? B&N is closing stores, and the major wholesalers now bring in …

Robin Cutler, May/June 2019
Board Member’s Memo: A Publisher’s Dream Should Include Making Money »

PUBLISHED MAY/JUNE 2019 by Robin Cutler, Director, IngramSpark — Members of the publishing community deserve to make money from the stories we tell. Humans all over the planet have a common trait that defines our species: we are storytellers. It is a great thing for us as publishers to be in service of shaping and …

Lisa Lepki, May/June 2019
ProWritingAid: One Tool to Rule Them All (Special Discount for IBPA Members) »

PUBLISHED MAY/JUNE 2019 by Lisa Lepki, Head of Marketing, ProWritingAid — Writers, editors, and publishers need a little help sometimes. (This article is sponsored content brought to you by ProWritingAid.) Writers, editors, and publishers work with manuscripts for a living. Some manuscripts arrive on editors’ and publishers’ desks in excellent form, but others require some …

Karen Pavlicin-Fragnito, May/June 2019
Business Considerations for Creating Custom Editions »

PUBLISHED MAY/JUNE 2019 by Karen Pavlicin-Fragnito, Publisher, Elva Resa Publishing — Overcoming content alterations, design/format constraints, a tight timeline, and a limited budget to meet the goals of a publishing partner. Elva Resa Publishing is a traditional indie publisher specializing in books for military families. While we participate in traditional distribution, more than 75 percent …

Deb Vanasse, May/June 2019
Grow Your Company Through Acquisitions »

PUBLISHED MAY/JUNE 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Indies are well-positioned to evaluate potential acquisitions of licenses, out-of-print titles, and even entire companies. Speak with publishers about acquisitions, and they’ll tell you about the new authors they’ve signed. But why limit acquisitions to unpublished manuscripts? By acquiring licenses, out-of-print titles, and even …

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