PUBLISHED MAY/JUNE 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Four publishing experts discuss how the global crisis has affected every aspect within the industry. Robin Cutler, Director, IngramSpark As many of you have read in online posts and media reports, Ingram, as one of the world’s largest book wholesalers, is still …

PUBLISHED MAY/JUNE 2020 by Robin Cutler, Director, IngramSpark — Authors & publishers who have invested in engaging directly with readers and have made their content available in multiple formats will be the best positioned to weather this storm. I’m writing this on March 20, 2020, at the beginning of the alarming escalation in the United …

PUBLISHED MAY/JUNE 2020 by Dan Gerstein, Founder & CEO, Gotham Ghostwriters — How Real Clear Publishing went from aspiration to publication. Means. Motive. Opportunity. Most people know them as the core elements of a crime. But they can just as easily be seen as the common ingredients of a successful partnership. Take for example the …

PUBLISHED MAY/JUNE 2020 by Malcolm Kushner, Fouder & Chair, Free Books for Kids — Learn about the unfortunate trend that is happening to the books you are donating and what Free Books for Kids Founder is doing about it. You’re a good person. So, when your kids have outgrown their board books, read-alongs, and chapter …

PUBLISHED MARCH/APRIL 2020 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — In December 2019, IBPA Independent magazine sent IBPA members a survey asking how much they budget toward marketing per title each year. Knowing that the membership ranges from self-published authors with one book to larger publishing companies with dozens of titles, we …

PUBLISHED JAN/FEB 2020 by Rudy Shur, Founder, Square One Publishers — Article Synopsis: There are ways to ensure you’re thoroughly prepared before meeting with a large organization. Any group that is large, well-recognized in its field, and wishes to have a book serve as its voice on some level may be a potential client. As …

PUBLISHED JAN/FEB 2020 by Bruce Brown, Author-Publisher — What is a joint venture or referral arrangement within book publishing, and how do they work? If you are an author, have a book publishing business, sell books, or do freelance editing, content writing, proofreading, ghostwriting, book coaching, or another related business, setting up a joint venture …

PUBLISHED NOV/DEC 2019 by Katrina Hatchett, Author-Publisher — Those who write passionately know that the possibility of creating a piece of work that will be read by millions is an absolute dream. Writing provokes thought and emotion; wordplay is a gift. However, there is more to being an author than writing—there is a degree of …

PUBLISHED NOV/DEC 2019 by Marion Hill, Author-Publisher — If there is a book that you want to read, but it hasn’t been written yet, you must be the one to write it.” —Toni Morrison This quote by the beloved, recently deceased author sums up my reason for wanting to enter the world of writing and …

PUBLISHED NOV/DEC 2019 by Elizabeth Turnbull, Senior Editor/Partner, Light Messages Publishing — If you give yourself the right tools early on, you’ll free up valuable time so you can focus on growth. Article Synopsis: There are a set of milestones that must be met for every book published and put on the market for sale. …