Article Category - "Business Management"


Independent Articles
Robin Cutler, May/June 2019
Board Member’s Memo: A Publisher’s Dream Should Include Making Money »

PUBLISHED MAY/JUNE 2019 by Robin Cutler, Director, IngramSpark — Members of the publishing community deserve to make money from the stories we tell. Humans all over the planet have a common trait that defines our species: we are storytellers. It is a great thing for us as publishers to be in service of shaping and …

Lisa Lepki, May/June 2019
ProWritingAid: One Tool to Rule Them All (Special Discount for IBPA Members) »

PUBLISHED MAY/JUNE 2019 by Lisa Lepki, Head of Marketing, ProWritingAid — Writers, editors, and publishers need a little help sometimes. (This article is sponsored content brought to you by ProWritingAid.) Writers, editors, and publishers work with manuscripts for a living. Some manuscripts arrive on editors’ and publishers’ desks in excellent form, but others require some …

Karen Pavlicin-Fragnito, May/June 2019
Business Considerations for Creating Custom Editions »

PUBLISHED MAY/JUNE 2019 by Karen Pavlicin-Fragnito, Publisher, Elva Resa Publishing — Overcoming content alterations, design/format constraints, a tight timeline, and a limited budget to meet the goals of a publishing partner. Elva Resa Publishing is a traditional indie publisher specializing in books for military families. While we participate in traditional distribution, more than 75 percent …

Deb Vanasse, May/June 2019
Grow Your Company Through Acquisitions »

PUBLISHED MAY/JUNE 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Indies are well-positioned to evaluate potential acquisitions of licenses, out-of-print titles, and even entire companies. Speak with publishers about acquisitions, and they’ll tell you about the new authors they’ve signed. But why limit acquisitions to unpublished manuscripts? By acquiring licenses, out-of-print titles, and even …

Mark Wesley, March/April 2019
Board Member’s Memo: Your Business is the Product »

PUBLISHED MARCH/APRIL 2019 by Mark Wesley, Owner, me+mi publishing — As an independent publisher, how can you make it easy for buyers to find your company? Something has to get their attention, and it will not and cannot be just about your books. As a publisher, you need to create the best books you possibly …

Deb Vanasse, March/April 2019
Collective Engagement: Authors and Publishers Marketing Together »

PUBLISHED MARCH/APRIL 2019 by Deb Vanasse, Reporter, IBPA Independent magazine – Marketing a book can be complicated, time-consuming, and expensive. Authors and publishers should join forces to implement a plan that works. If ever there was a time when authors could simply write books and cede all sales-related responsibilities to publishers, that era is no …

Julia Schopick, March/April 2019
Facebook Groups: A Must-Use Promotional Resource For Authors »

PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author — Active involvement in Facebook groups can help foster organic marketing and guide potential buyers to your book. In my May/June 2018 column, “Using Topics in the News to Get Your Important Messages Out”, I described how John McCain’s July 2017 glioblastoma diagnosis provided me with an opportunity …

Lee Foster, March/April 2019
Want To Sell More Books? Improve Your Website »

PUBLISHED MARCH/APRIL 2019 by Lee Foster, Travel and Literary Book Author — How and why authors and publishers should invest in their websites. Whether you’re a self-published author or an independent publisher with multiple authors, we all share a common goal: sell more books. How will we sell those books? One important element in the …

Deb Vanasse, January/February 2019
Ahead of the Curve: How Publishers Are Proactively Managing Their Businesses »

PUBLISHED JANUARY/FEBRUARY 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers need to stay agile, building into their planning ways to maneuver around potential threats while also steering their companies toward new opportunities and growth. In an industry where change is the only constant, publishers need to stay ahead of the curve. But faced …

Alexa Schlosser
Opportunity Knocks: Cottage Door Press Shares Success Secrets »

PUBLISHED JANUARY/FEBRUARY 2019 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Two-time fastest-growing independent publisher Cottage Door Press is only four years old—what’s its secret to success? While only a little over four years old, children’s book publisher Cottage Door Press has found incredible success in the industry, and Publishers Weekly named it …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
© Independent Book Publishers Association