Article Category - "Business Management"


Independent Articles
Bruce Brown, January/February 2020
Grow Your Publishing Business Through Joint Venture Associations »

PUBLISHED JAN/FEB 2020 by Bruce Brown, Author-Publisher — What is a joint venture or referral arrangement within book publishing, and how do they work? If you are an author, have a book publishing business, sell books, or do freelance editing, content writing, proofreading, ghostwriting, book coaching, or another related business, setting up a joint venture …

Katrina Hatchett, November/December 2019
10 Common Mistakes Made by Self-Published Authors »

PUBLISHED NOV/DEC 2019 by Katrina Hatchett, Author-Publisher — Those who write passionately know that the possibility of creating a piece of work that will be read by millions is an absolute dream. Writing provokes thought and emotion; wordplay is a gift. However, there is more to being an author than writing—there is a degree of …

Marion Hill, November/December 2019
5 Years In: What I’ve Learned as an Indie Author-Publisher »

PUBLISHED NOV/DEC 2019 by Marion Hill, Author-Publisher — If there is a book that you want to read, but it hasn’t been written yet, you must be the one to write it.” —Toni Morrison This quote by the beloved, recently deceased author sums up my reason for wanting to enter the world of writing and …

Elizabeth Turnbull, November/December 2019
5 Tools to Help You Succeed in Book Publishing »

PUBLISHED NOV/DEC 2019 by Elizabeth Turnbull, Senior Editor/Partner, Light Messages Publishing — If you give yourself the right tools early on, you’ll free up valuable time so you can focus on growth. Article Synopsis: There are a set of milestones that must be met for every book published and put on the market for sale. …

Peter Trimarco, November/December 2019
Board Member’s Memo: Innovation and Independence in Book Publishing »

PUBLISHED NOV/DEC 2019 by Peter Trimarco, Co-Owner/Publisher, Notable Kids Publishing — Many independent publishers, and specifically author publishers, go independent because they have a strong vision and want full control over the editorial and design processes. This was how it was with me. I established Notable Kids Publishing in 2016 to publish children’s picture and …

Deb Vanasse, November/December 2019
Technology Game Changers in Book Publishing »

PUBLISHED NOV/DEC 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers need to make the most of recent innovations while keeping an eye on emerging technologies to remain competitive. Article Synopsis: Publishers may see an expansion of cloud-based, internet-ready authoring systems. E-book and audiobook technologies have not been fully tapped into and continue to …

Richard-Anthony Lena, September/October 2019
How Can Indie Publishers Play In the Educational Publishing Market? »

PUBLISHED SEPT/OCT 2019 by Richard-Anthony Lena, President, Brattle Publishing Group — Educational publishing is a $1,350 billion market, and it’s ripe for indie publishers. But to get into this complex market, we first have to know its rules. What Is Educational Publishing? When we think about publishing, we tend to think about the titles on …

David Marlin, September/October 2019
Managing Your Book Sales Data: The Problem, the History, and Solutions »

PUBLISHED SEPT/OCT 2019 by David Marlin, Co-Founder, MetaComet Systems — An abundance of digital sales platforms has given independent publishers exciting new routes to market—but with them have come new challenges around sales reporting and royalties. It is a headache familiar to many independent publishers handling their own digital distribution. You receive perhaps a dozen …

Bruce Brown, May/June 2019
How Goodreads Can Help Publishers Connect to New Readers »

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author-Publisher — Goodreads provides an incredible promotion platform for publishers and their books. Contrary to popular belief, not everyone has heard of Goodreads. Or, if they have, they might not understand the value it can offer to them. It is one of the most useful free online tools anyone …

Curt Matthews, May/June 2019
The Case for Print-on-Demand First Print Runs: Why POD Should Be the New Publishing Standard »

PUBLISHED MAY/JUNE 2019 by Curt Matthews, Founder, Chicago Review Press — Print-on-demand minimizes both risk and opportunity cost, making it the smartest choice for the modern publisher. Initial order quantities, or “laydowns,” are not what they used to be for new titles. Why not? B&N is closing stores, and the major wholesalers now bring in …

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