Article Category - "Business Management"


Independent Articles
Ivan Hoffman, B.A., J.D, July 1996
Royalty Calculations in Book Contracts »

PUBLISHED JULY 1996 by Ivan Hoffman, Publishing Attorney — We often hear about book royalties in a fashion that is illusory. To discuss a royalty rate without at the same time discussing the basis for the rate’s calculation is like comparing apples to oranges. To banter about numbers like 8%, 9%, 17% or such is …

Meredith Rutter, President, Publicom, Inc, June 1996
Work For Hire Revisited »

PUBLISHED JUNE 1996 by Meredith Rutter, President, Publicom, Inc. Publicom works with many writers, editors, designers, and artists under Work for Hire clauses as part of the way we operate when providing publishing services to textbook publishers. We are under a Work for Hire contract with those educational publishers ourselves, and so we must have …

Robert C. Brenner, MSEE, MSSM, June 1996
Listening for Profit »

PUBLISHED JUNE 1996 by Robert C. Brenner, President, Brenner Information Group The entrepreneurial playing field is littered with the debris of failed publishing businesses. Yet I wonder how many of these companies would have survived, or prospered, if their owners had listened to the marketplace. Listening is not easy. It’s a skill, a science, and …

Robert C. Brenner, MSEE, MSSM, May 1996
Applied Forecasting »

PUBLISHED MAY 2016 by Robert C. Brenner, President, Brenner Information Group Based on what he had learned about how to forecast future trends, John took action to apply his new skill. He collected subjective and empirical data on the nation, the state, and his local area. He wanted to identify business opportunities. As part of …

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