Article Category - "Business Management"


Independent Articles
Ivan Hoffman, B.A., J.D, October 1997
Electronic Publishing and the Potential Loss of First Serial Rights »

PUBLISHED OCTOBER 1997 by Ivan Hoffman, Publishing Attorney — The Internet offers the publisher and the writer the freedom to post articles to a website, to news groups, or to writing groups for the purpose of critiquing a work. The question then arises whether or not such activities prevent the author or publisher from subsequently …

Ivan Hoffman, B.A., J.D., June 1997
The Interview Release »

PUBLISHED JUNE 1997 by Ivan Hoffman, Publishing Attorney — Authors may at some point run into a situation in which they interview someone and obtain information from them that ends up in a book or periodical. This information may be words, photographs, biographical background, or other material. Since we all have rights of privacy, it …

Robert C. Brenner, M.S.E.E., M.S.S.M., February 1997
Reducing the (Perceived) Price with Coupons, Rebates & Discounts »

Cutting book prices can increase sales, but it could also encourage competitors to follow your lead, starting a price war. If you advertise your books at one price point and then cut prices, some past customers will suspect that they’ve been gouged. Value, not price, convinces a buyer. Customers want quality, but at a cheap …

Curt Matthews, IPG/Chicago Review Press, January 1997
Working with Authors »

In simpler times, authors wrote the books, publishers touched up the spelling and punctuation, designed a suitable package, and published them. Except for literary books, this pattern no longer describes what successful publishers actually do. Instead, an author’s manuscript is usually just a promising beginning for a shaping process that will result in a strong …

Craig Huey, December 1996
20 Special Insights Into Direct Marketing to the Mature Market »

The mature market, which I define as people over the age of 55, is so large that it can no longer be categorized as a niche market. This is an enormous group–the fastest-growing group of potential customers in the world. And they have incredible buying power. Because seniors prefer to be regarded as individuals, direct …

Robert Erdmann, Publishing Consultant, December 1996
Observations on Successful Publishing: Controlling Your Own Destiny »

Many veterans of publishing tell us of the monumental changes that have occurred within our industry over the past few years. As a 35-year participant in this industry, I suspect I would concur. But as we approach a new millennium, we can see many, many other changes all around us. Has the automobile industry changed? …

Curt Matthews, IPG/Chicago Review Press, December 1996
What’s In a Niche? »

PUBLISHED DECEMBER 1996 by Curt Matthews, IPG/Chicago Review Press Of course we all know now that as independent publishers we should exploit niches and practice niche marketing of our books. But what exactly is a niche, and how can you tell a good niche from a bad one? A useful place to start is with a …

Ivan Hoffman, B.A., J.D, October 1996
Many Unhappy Returns »

PUBLISHED OCTOBER 1996 by Ivan Hoffman, Publishing Attorney — It frequently seems that book publishers are not in the business of selling books. Rather, it often appears that they are in the business of consigning books. Although the paperwork may be marked “INVOICE,” the reality is that some or indeed all of the books represented …

Curt Matthews, Chicago Review Press/IPG, September 1996
Ingram Returns – Why Do They Happen? »

PUBLISHED SEPTEMBER 1996 by Curt Matthews, Chicago Review Press In last month’s newsletter, I complained about the propensity of small presses to complain about irritating aspects of the book business that can not be changed. This time I want to take a hard look at what may well be the leading subject of such complaints: …

Gene Schwartz, September 1996
Rules of Thumb in Pricing and Profitability »

PUBLISHED SEPTEMBER 1996 by Eugene Schwartz, President, Consortium House When I first started my career in the printing business in New York City (after abandoning my civil engineering and public administration goals), I started selling for a $35-a-week draw against commissions. We did our own estimating, and my boss, Ozzie Schroeder, who could practically make …

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