Article Category - "Business Management"


Independent Articles
Deb Vanasse, January 2016
More Than Books »

PUBLISHED JANUARY 2016 by Deb Vanasse, IBPA Independent staff reporter Journals, stationary, music, posters, plush toys, and other products — some packaged with books, some not. With these products, booksellers enhance their bottom line. Should book publishers do the same? A peek inside the book-plus trend. At the 2012 American Book Producers Association Conference, panelist …

Deb Vanasse, December 2015
The Tortoise Strategy in Action: Bestseller Case Studies »

PUBLISHED DECEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter Within the publishing industry, bestsellers are conventionally defined in terms of rapid sales that occur during the launch period, resulting in bestseller lists that show early buying trends which may or may not lead to sizable sales over the long term. That fast start by …

Deb Vanasse, October 2015
For Productive Author/Publisher Relationships, Part 2: Strategies That Empower Authors »

PUBLISHED OCTOBER 2015 by Deb Vanasse, Founder, Running Fox Books As budgets tighten and social networking opportunities expand, a common refrain among publishers is that authors must become active advocates for their books. But from an author’s perspective, this expectation can be daunting. After all the work that goes into producing a viable manuscript, there’s …

Deb Vanasse, September 2015
Productive Author/Publisher Relationships, Part 1: Tactics for Building Effective Teams »

PUBLISHED SEPTEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter No publisher would deny the importance of authors—without them, there would be no products, no inventory, and no sales. Managing smaller lists than the Big Five houses, independent publishers are well-positioned to add value to their businesses by building mutually satisfying relationships with the people …

Deb Vanesse, August 2015
The Rewards and Challenges of Acquisitions and Mergers »

PUBLISHED AUGUST 2015 by Deb Vanasse, Founder, Running Fox Books Opportunities often arise when we least expect them, as several independent publishers have found in connection with acquiring other companies and their lists. Because they tend to be flexible and creative in their business strategies, independent publishers generally are well positioned for such acquisitions. But …

Deb Vanasse, July 2015
Committed: How Independent Publishers Craft and Refine Mission »

PUBLISHED JULY 2015 by Deb Vanasse, Founder, Running Fox Books “You don’t become what you want; you become what you believe,” says Oprah Winfrey, a media mogul who’s no stranger to success. With a focus on readers and the ability to specialize, independent publishers are well positioned to work from meaningful missions that articulate what …

Deb Vanasse, June 2015
The Leap: Growing from One Book to Many »

PUBLISHED JUNE 2015 by Deb Vanasse, Founder, Running Fox Books It begins with one person, one vision, one book—a book that flourishes with a press that knows how to make the most of the strengths that come with being small. Building on that single success, the vision expands, and with it the press. As IBPA …

Deb Vanasse, April 2015
More Mileage with Author / Publisher Hybrids »

PUBLISHED APRIL 2015 by Deb Vanasse, Founder, Running Fox Books Having entered into what seemed an exciting and mutually beneficial hybrid arrangement with a publisher that let me retain all rights except English-language print rights, I was eager to learn how similar agreements were working for others. So I posed the question to a panel …

Deb Vanasse, February 2015
Joining Forces: The Why and How of Author Collectives »

One problem for authors who publish independently is that each ends up reinventing the proverbial wheel. Convinced that like-minded authors could reach readers better by sharing resources and a quality brand, I formed the author collective Running Fox Books in 2013. Similar reasons have led other writers to form collectives. “The main advantage of a …

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