Article Category - "Business Management"

Independent Articles
Linda Carlson, February 2013
From Self-Publishing to Success in Multiple Markets: The Penfield Books Story »

What keeps a publisher at her keyboard—and camera—after a career that’s already more than six decades long?   “A desire to learn, to search, to explore, and to share,” says Joan Liffring-Zug Bourret, now in her mid-80s, with more than 110 titles to her credit—and still turning out books in areas as diverse as photography, …

Linda Carlson, February 2013
The Language of Publishing: J, K, L, M »

  The Language of Publishing J, K, L, M   by Linda Carlson This is the fourth installment of our glossary of publishing terms, which is designed to help publishing veterans, industry newcomers, and traditionally published authors experimenting with self-publishing, whether print or digital. Our goal: to define old and new words and phrases that …

Linda Carlson, December 2012
The Language of Publishing: G, H, I »

  The Language of Publishing   December 2012 by Linda Carlson   In September and October, we began a series on the language of publishing—or, as Joel Friedlander of calls it, the mumbo-jumbo you need to understand when speaking to designers, book manufacturers, wholesalers, and POD specialists. The glossary we’re developing is designed to …

Linda Carlson, November 2012
Carving Out a History Niche: Aquila Polonica’s Passion Fuels Publishing »

If you didn’t speak Polish, had no military experience, and didn’t know a thing about the Warsaw ghetto or World War II, would you try to write fiction about Polish WW II flying aces? Probably not—but Terry Tagnazian wasn’t fazed. Not that she ever finished her novel. Instead, she established a company to publish eyewitness …

Linda Carlson, October 2012
The Language of Publishing: D, E, F »

The Language of Publishing   October 2012 by Linda Carlson   This is installment #2 of the Independent’s series on the language of publishing, which began in September. Designed both for old-timers adjusting to the demands of digital publishing and for newcomers mystified by what Joel Friedlander calls the mumbo-jumbo you need to understand when speaking …

Linda Carlson, September 2012
First Try a Trade Show: The Dogwise Success Story »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at The Woodward family got into publishing by going to the dogs, founder Charlene Woodward said with a laugh when we talked recently. But the Woodwards are all “small-d” dog people, she explained: “It’s our customers who are the ‘big …

Linda Carlson, September 2012
The Language of Publishing: A, B, C »

The Language of Publishing September 2012 by Linda Carlson   In a post on, where Joel Friedlander offers “Practical Advice to Help Self-Publishers Build Better Books,” he describes what things were like in publishing and printing “back in the bad old days,” when “everyone was a specialist.” As he notes, “If you wanted to …

Linda Carlson, March 2008
Guidance on Growth by Acquisition »

PUBLISHED MARCH 2008 by Linda Carlson, Reporter, IBPA Independent magazine — Acquiring an imprint or an entire company is often the route to growth for publishers. Being acquired can be equally important, as a source of revenue or expertise so that your company can expand, or as part of an entrepreneur’s exit plan. If you …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E:
© Independent Book Publishers Association