Article Category - "Business Management"


Independent Articles
Abe Ogden, July/August 2020
Publishing on a Mission, Part I »

PUBLISHED JULY/AUGUST 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The successes—and challenges—some mission-based publishers are having taking books to the trade. Article Synopsis: Read Part II here. Taking a title to the trade can help a mission-based publisher expand its brand. Having a new book tied to a charity or an …

Deb Vanasse, July/August 2020
Pandemic Publishing: Looking for a Better Future During COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Independent publishers cope, adjust, and hope for a better future during COVID-19. Article Synopsis: The pandemic forced the closure and cancellation of many events independent publishers and authors rely on. Independent publishers have the flexibility, resilience, and innovative spirit needed to weather a crisis. …

Maggie Langrick, July/August 2020
Board Members Memo: What You Publish Next Is Important »

PUBLISHED JULY/AUGUST 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media — If you hope to sell books post-COVID-19, be sure they meet readers’ needs. The COVID-19 pandemic has forced us all to make tough decisions and big changes in our businesses. We’ve had to revise our budgets, furlough staff, and renegotiate with vendors. We …

Maria Dismondy, July/August 2020
3 Ways My Company Adapted Around COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Maria Dismondy, Founder, Cardinal Rule Press — What indie publishers and self-published authors can take away from COVID-19 and how they might learn new skills along the way. I don’t know about you, but when all this COVID-19 stuff started to take shape, I rushed out to stock up on my …

Alexa Schlosser, May/June 2020
IBPA Roundtable: How Has the COVID-19 Global Crisis Affected Publishing? »

PUBLISHED MAY/JUNE 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Four publishing experts discuss how the global crisis has affected every aspect within the industry. Robin Cutler, Director, IngramSpark As many of you have read in online posts and media reports, Ingram, as one of the world’s largest book wholesalers, is still …

Robin Cutler , May/June 2020
Board Member’s Memo: Weathering the Storm of a Global Crisis »

PUBLISHED MAY/JUNE 2020 by Robin Cutler, Director, IngramSpark — Authors & publishers who have invested in engaging directly with readers and have made their content available in multiple formats will be the best positioned to weather this storm. I’m writing this on March 20, 2020, at the beginning of the alarming escalation in the United …

Dan Gerstein, May/June 2020
Anatomy of a 21st Century Publishing Partnership »

PUBLISHED MAY/JUNE 2020 by Dan Gerstein, Founder & CEO, Gotham Ghostwriters — How Real Clear Publishing went from aspiration to publication. Means. Motive. Opportunity. Most people know them as the core elements of a crime. But they can just as easily be seen as the common ingredients of a successful partnership. Take for example the …

Malcolm Kushner, May/June 2020
6 Tips from the Founder of Free Books for Kids »

PUBLISHED MAY/JUNE 2020 by Malcolm Kushner, Fouder & Chair, Free Books for Kids — Learn about the unfortunate trend that is happening to the books you are donating and what Free Books for Kids Founder is doing about it. You’re a good person. So, when your kids have outgrown their board books, read-alongs, and chapter …

Alexa Schlosser, March/April 2020
Book Budget Breakdown »

PUBLISHED MARCH/APRIL 2020 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — In December 2019, IBPA Independent magazine sent IBPA members a survey asking how much they budget toward marketing per title each year. Knowing that the membership ranges from self-published authors with one book to larger publishing companies with dozens of titles, we …

Rudy Shur, January/February 2020
How to Publish Books for Large Organizations »

PUBLISHED JAN/FEB 2020 by Rudy Shur, Founder, Square One Publishers — Article Synopsis: There are ways to ensure you’re thoroughly prepared before meeting with a large organization. Any group that is large, well-recognized in its field, and wishes to have a book serve as its voice on some level may be a potential client. As …

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