Article Category - "Business Management"


Independent Articles
Mark Coker, March 2015
How to Succeed in the New E-books Era »

PUBLISHED MARCH 2015 by Mark Coker, Founder, Smashwords — After a decade of exponential growth in e-books, with indies partying like it was 1999, that growth has slowed. Indies have hit a brick wall and scrambling to make sense of it. In recent weeks, for example, I’ve heard a number of indie authors report that …

Joseph J. Esposito, January 2015
Strategy 1, 3, 5 and 10 »

I have a friend who is a 10. He takes a dim view of another friend, who is a 3. The 10 sees 3 as limited in outlook and perhaps not possessing “real” intelligence. The 3, on the other hand, sees the 10 as incorrigibly impractical. The 10 just doesn’t see what is actually going …

Carolyn Sakowski, January 2015
Longevity Lessons: The View from a Company Six Decades Strong »

While we were celebrating John F. Blair, Publisher’s 60th anniversary during the past year, I noticed that half of our staff members have worked for Blair for more than 20 years, but a quarter of the staff members are under the age of 30. That gives us the unique advantage of having a historical perspective …

Vivian Owens, December 2014
Sticking With What Works »

When I started Eschar Publications in 1988, I viewed it as a ship for reaching my goals in my work with parents and their children. If the small business administration consultant who advised me saw it differently, he did not say so. Instead, he tactfully pointed out how to steer my ship to a safe …

Todd Patkin, December 2014
Words That Boost Engagement: A Vocabulary Lesson for Leaders »

In the midst of the everyday chaos of running a business, leaders often don’t think about what they could or should say to motivate the people they employ, whether those people are on staff or functioning as independent contractors. But there are certain sentences these people want to hear from you. Some have to do …

Carolyn Beauchamp, Karen Bellenir, Abigail Carter, Peter Federal, Mary Shafer, December 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 3 »

PUBLISHED DECEMBER 2014 SEE ALSO: Part 1, Part 2 Experimenting With Promotion Possibilities When I self-published my novel Remember the Moon through Amazon’s Kindle Direct Publishing earlier this year, I’d already had a wonderful experience with my Canadian publisher, who organized a launch party, radio and TV interviews, and newspaper and magazine reviews for my …

Taffy Williams, November 2014
How to Be Agile with Deadlines »

I am an evangelist for entrepreneurial agility because of what I’ve observed and what I’ve experienced. I know the huge contributions small business pioneers have made in every industry, and I know they were able to make these contributions because they adapted quickly to changing environments and they were open-minded about new approaches and willing …

Christopher Robbins, November 2014
Leadership 101 »

We know SEO strategies are important, of course, along with things like understanding how to use social media to increase discoverability, how to work with a distributor, how to provide metadata, and how to understand Amazon algorithms. But management and leadership principles and tactics are at least as important, although they may not get as …

Mary Shafer, November 2014
A Social Media Pep Talk with Pointers »

Even today, many publishers seem not to understand what social media can do for their businesses. They fear it’s nothing but the ultimate time suck, and until they grasp the mechanics of social media, they’re right; it’s hard to imagine return on investment until you have an idea of what that investment might yield. In …

Linda Carlson, November 2014
Building on a Rich Tradition: The University of Oklahoma Press Story »

The first university press established in the Southwest, and the fourth in the western half of the United States, the University of Oklahoma Press describes itself as a “preeminent publisher of books about the West and the American Indian,” with an interest in scholarly disciplines such as archaeology, classical studies, energy studies, natural sciences, political …

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