Article Category - "Business Management"


Independent Articles
Linda Carlson, August 2014
Today’s Self-Publishing Pathways, Part 2 »

(SEE ALSO: Part 1) Until about 30 years ago, most people who got published began by sending carefully typewritten queries and proposals to publisher after publisher, hoping for a contract. Or they sank thousands of dollars into developing their own presses, usually starting with titles they’d written themselves. Then came desktop publishing, and as mentioned …

Linda Carlson, August 2014
Imprints that Work Best in Print: Insight Editions’ Success Story Features Complex Formats »

Show rather than tell. That might be the motto of Insight Editions, where video and other visuals are key to selling pop-up and lavishly illustrated movie tie-in books. These are among the best ways to highlight titles with special features, special trim sizes, and removable elements, company executives say, and sales figures prove the point. …

Kelly Gallagher , August 2014
How to Thrive in the “Golden Age” of Independent Publishing »

It’s often been said over the past couple of years that this is the golden age of independent publishing. Never before have there been so many opportunities. Barriers to entry can now be crossed with new tools, and it has never been as easy to make a permanent mark in publishing. The first images that …

Angela Bole, July 2014
Director’s Desk: Playing Big »

I’ve been thinking a lot about comfort zones lately. When I began as IBPA’s executive director nearly a year ago, I was living in New York City near friends and neighbors I’d known for over a decade. I walked really fast and had a $15 a day Starbucks habit. Maybe I walked really fast because …

Mary Shafer, July 2014
Using Evernote to Be More Organized, Informed and Engaged »

The first time you see the clean, friendly elephant head logo, the little “dog-ear” inset at the corner of that elephant’s ear may signal that you’re encountering a note-taking app that helps you remember things, since elephants never forget. At least that was the intent of the logo designers. But Evernote is much more than …

Linda Carlson, July 2014
Today’s Self-Publishing Pathways, Part 1 »

(SEE ALSO: Part 2) Before 1985, anyone interested in publishing had only a couple of options: work with an established press, either as an author or as an employee, or sink thousands of dollars into developing your own publishing company, usually with titles you’d written yourself. And, then, almost 30 years ago, a Seattle group …

IBPA Members, June 2014
IBPA Roundtable: The Flip Side of Failure »

  Since Publishers Said No — Submitted by Ruth Donald, Proud Horse Publishing, proudhorsepublishing@gmail.com. Like many other fiction writers who dream of having their novels published, I started out by going the traditional route. When I wrote my first Hunter Rayne Highway Mystery back in the mid-’90s, there were only three options: Query agents or …

Kathleen Richardson-Mauro and Jane M. Johnson, June 2014
Deal Killers: Ten  Mistakes to Avoid When You Want to Sell Your Business »

If you are thinking, or even beginning to think, about transitioning the ownership of your publishing business to others, you may have several questions, including: Where do I start? How do I manage my financial future? How would my key employees react? What if my competition were to find out? Is it selfish and irresponsible …

Joseph Esposito, May 2014
Inadvertent Innovation »

Joseph J. Esposito is president of Processed Media, an independent management consultancy providing strategic advice, operating analysis, and interim management in the area of digital media to publishing and software companies in the for-profit and not-for-profit sectors. He writes extensively on digital media and has been awarded research grants from the Hewlett, MacArthur, and Mellon …

Sunita Darnell, May 2014
Data Analysis Alert: A Case Study of What Not to Do »

Sunita Darnell is a social scientist and longtime reader of genre fiction. She reviews and posts about genre fiction at dearauthor.com, and reports that she blogs idiosyncratically at vacuousminx.wordpress.com and welcomes email at vacuousminx@gmail.com. The Author Earnings Excel spreadsheets that Hugh Howey posted earlier this year (see authorearnings.com/the-report) clearly aroused controversy. Less clearly but more …

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