Article Category - "Business Management"


Independent Articles
Taffy Williams, November 2014
How to Be Agile with Deadlines »

I am an evangelist for entrepreneurial agility because of what I’ve observed and what I’ve experienced. I know the huge contributions small business pioneers have made in every industry, and I know they were able to make these contributions because they adapted quickly to changing environments and they were open-minded about new approaches and willing …

Christopher Robbins, November 2014
Leadership 101 »

We know SEO strategies are important, of course, along with things like understanding how to use social media to increase discoverability, how to work with a distributor, how to provide metadata, and how to understand Amazon algorithms. But management and leadership principles and tactics are at least as important, although they may not get as …

Mary Shafer, November 2014
A Social Media Pep Talk with Pointers »

Even today, many publishers seem not to understand what social media can do for their businesses. They fear it’s nothing but the ultimate time suck, and until they grasp the mechanics of social media, they’re right; it’s hard to imagine return on investment until you have an idea of what that investment might yield. In …

Linda Carlson, November 2014
Building on a Rich Tradition: The University of Oklahoma Press Story »

The first university press established in the Southwest, and the fourth in the western half of the United States, the University of Oklahoma Press describes itself as a “preeminent publisher of books about the West and the American Indian,” with an interest in scholarly disciplines such as archaeology, classical studies, energy studies, natural sciences, political …

Maggie Anton, Taneeka Bourgeois-daSilva, David D. Horowitz, Randi Redmond Oster, Robert Rosenwald, Michael Sedge and Elizabeth Turnbull, October 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 1 »

PUBLISHED OCTOBER 2014 SEE ALSO: Part 2, Part 3 Common Cause at Conventions During a convention for small publishers that I attended in Europe last year, someone said, “We sell more books at local festivals and city fairs than we ever do at autograph sessions in branches of major book chains.” Four months later, I …

Helen Sedwick, October 2014
Avoiding Scams and Myths »

PUBLISHED OCTOBER 2014 by Helen Sedwick, Author and Attoney — Wherever money is to be made, scammers are scheming to take it from you. They promise income, exposure, and freedom from your day job. They brag about off-the-charts successes. If your books are not selling well, you will be tempted to listen to them in …

Linda Carlson, October 2014
Sharing Suits a Specialized Publisher: The Cooperative Press Story »

If you have an attitude, Cooperative Press’s books will help you express it. With titles including Doomsday Knits (“Everything you need for battling zombies and foraging the ozone-depleted forests for provisions …”) and Subversive Socks (“For those times when you have something snarky to say and—well—why not say it on your feet?”), publisher Shannon Okey …

MaryAnn F. Kohl, September 2014
Staying Small, Staying Profitable »

IBPA is an association for every kind of independent publisher, from the big company with many employees to the tiny cottage with one (which likely defines Bright Ring Publishing, Inc.). Whatever size a publisher is, to be big or small is a choice. Early on, I deliberately chose to keep Bright Ring small—and to make …

Helen Sedwick, September 2014
Set-Up for Self-Publishing »

PUBLISHED SEPTEMBER 2014 by Helen Sedwick, Attorney & Self-Published Author — Self publishing authors are sometimes surprised to discover they are starting businesses. For many, this is a new and scary experience. They don’t know where to begin. Recently, the process forced me to take my own advice and put it into practice. I’d been …

Linda Carlson, August 2014
Today’s Self-Publishing Pathways, Part 2 »

(SEE ALSO: Part 1) Until about 30 years ago, most people who got published began by sending carefully typewritten queries and proposals to publisher after publisher, hoping for a contract. Or they sank thousands of dollars into developing their own presses, usually starting with titles they’d written themselves. Then came desktop publishing, and as mentioned …

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