Article Category - "Business Management"


Independent Articles
Linda Carlson, April 2014
Where to Get Data You Can Use to Boost Sales »

Where to Get Data You Can Use to Boost Sales  April 2014 by Linda Carlson Accurate data about where your books have sold best and which channels are the best prospects for future sales may seem both difficult and expensive to obtain. Some information, however, is as close as a few clicks on a free …

Linda Carlson, February 2014
Bringing Books Back, Part 2: When Authors Want to Republish »

February 2014 by Linda Carlson Authors Acquiring Rights As you know from Part 1 of this series (January), some IBPA members have created perennial bestsellers from titles that had languished with their original publishers, having met the challenges of acquiring rights from companies that are still active, acquiring rights held by companies that closed long …

Linda Carlson, February 2014
Serving Several Niches: The North Star Story »

Serving Several Niches: The North Star Story February 2014 by Linda Carlson Brenda Avadian says she shudders when she has to talk numbers, but she has figures to brag about when it comes to direct sales: 75 to 90 percent. The publisher at the Los Angeles–area North Star Books has another impressive number: 100 percent …

Linda Carlson, November 2013
The Language of Publishing: T-Z »

The Language of Publishing T-Z November 2013 by Linda Carlson Welcome to the concluding installment of our printing and publishing glossary. We’ve now demystified both centuries-old printing lingo and the jargon of 21st-century publishing, starting with acid-free and acquisitions editor, and wrapping up this month with x-height and Zip file. If you’ve missed any of the issues with A through S, see Independent magazine at ibpa-online.org. Coming …

Linda Carlson, October 2013
13 Million Copies and Counting: The Free Spirit Publishing Story »

13 Million Copies and Counting: The Free Spirit Story October 2013 by Linda Carlson Judy Galbraith insists that she no longer has the energy to work the 60-hour weeks that were common when she was starting Free Spirit Publishing at age 29, but she bubbles with enthusiasm for the company’s new lines, her staff, and even …

Linda Carlson, August 2013
The Language of Publishing: S »

The Language of Publishing August 2013 by Linda Carlson Welcome to the penultimate installment of our printing and publishing glossary. This month, we explain SASE, set-off, snipe, STOP, and dozens of other sometimes confusing terms, including technical language and jargon. If you’ve missed the issues with A through R, check Independent Articles at ibpa-online.org. Coming soon: the rest of the alphabet, and then …

Linda Carlson, June 2013
The Language of Publishing: Q, R »

  The Language of Publishing: Q, R June 2013 by Linda Carlson   Quiet zone, reserves, returns, and rights got you confused—or curious? You’ll find centuries-old publishing lingo, 21st-century jargon, and dozens of other terms in this installment of the IBPA printing and publishing glossary. If you’ve missed any of the issues with A through P, check the Independent archives. If …

Linda Carlson, April 2013
The Language of Publishing: N,O,P »

Tempted to snicker when someone says PMS? Not quite sure why OCR, PPI, and POD are important? We’ve got the answers for you in this installment of the IBPA printing and publishing glossary. To read or reread the installments featuring A through M, check the Independent archives. If you believe we’ve missed—or misdefined—any important terms, …

Linda Carlson, March 2013
Little Pickle Press: Publishing for 21st-Century Children »

Publishers Weekly titled its recent story about Little Pickle Press “Big Ideas for Young Readers,” and it could as easily have said, “Big Ideas for New Millennium Publishers.” Founder Rana DiOrio is full of ideas about children’s media, and those ideas spill out like water overflowing a fountain. Whether or not you publish children’s books, …

Linda Carlson, March 2013
Figuring Profits with Multiple E-Book Formats »

The real cost of producing and selling electronic books is a figure that many publishers cannot yet determine. But as e-books increase in popularity, and publishers continue to expand their offerings in digital formats, accurate accounting of costs becomes more and more important. It’s what lets us accurately determine profitability. For titles produced only in …

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