Article Category - "Business Management"

Independent Articles
Deb Vanasse, October 2015
For Productive Author/Publisher Relationships, Part 2: Strategies That Empower Authors »

PUBLISHED OCTOBER 2015 by Deb Vanasse, Founder, Running Fox Books As budgets tighten and social networking opportunities expand, a common refrain among publishers is that authors must become active advocates for their books. But from an author’s perspective, this expectation can be daunting. After all the work that goes into producing a viable manuscript, there’s …

Deb Vanasse, September 2015
Productive Author/Publisher Relationships, Part 1: Tactics for Building Effective Teams »

PUBLISHED SEPTEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter No publisher would deny the importance of authors—without them, there would be no products, no inventory, and no sales. Managing smaller lists than the Big Five houses, independent publishers are well-positioned to add value to their businesses by building mutually satisfying relationships with the people …

Mark Rodgers, September 2015
Build Your Business Case, Part 1: Logic »

PUBLISHED SEPTEMBER 2015 by Mark Rodgers, Principal, Peak Performance Business Group Having someone say Yes to your ideas, offers, and suggestions ranks among the greatest achievements in the business world. But persuasion requires intellectual heavy lifting, and part of that heavy lifting entails making a solid business case for what you’re proposing. In the process, …

Adam Toporek, August 2015
Customer Service in the Context of Social Media »

PUBLISHED AUGUST 2015 by Adam Toporek, Founder, CTS Service Solutions Customer service is one of the many important things social media has changed, and the use of social media for customer service continues to grow in importance, with an increasing number of service interactions moving to platforms such as Facebook and Twitter. An analysis out …

Darcy Pattison, August 2015
Publishing Children’s Books: What Two Years Have Taught Me »

PUBLISHED AUGUST 2015 by Darcy Pattinson, Writer My first children’s picture book, The River Dragon, was published in 1990 by HarperCollins, and I’ve been involved in the industry since then. But in the last 24 months, I’ve made the switch from traditional publishing to independent publishing. My company, Mims House, now has 20 titles, and …

Deb Vanesse, August 2015
The Rewards and Challenges of Acquisitions and Mergers »

PUBLISHED AUGUST 2015 by Deb Vanasse, Founder, Running Fox Books Opportunities often arise when we least expect them, as several independent publishers have found in connection with acquiring other companies and their lists. Because they tend to be flexible and creative in their business strategies, independent publishers generally are well positioned for such acquisitions. But …

Angela Bole, July 2015
Director’s Desk: A Progress Report with Questions for the Future »

PUBLISHED JULY 2015 by Angela Bole, CEO, Independent Book Publishers Association This month marks the beginning of my third year as IBPA’s executive director. I know it’s cliché, but it’s absolutely astonishing to me how quickly time flies. It’s true what Ferris Bueller said: “Life moves pretty fast. If you don’t stop and look around …

Deb Vanasse, July 2015
Committed: How Independent Publishers Craft and Refine Mission »

PUBLISHED JULY 2015 by Deb Vanasse, Founder, Running Fox Books “You don’t become what you want; you become what you believe,” says Oprah Winfrey, a media mogul who’s no stranger to success. With a focus on readers and the ability to specialize, independent publishers are well positioned to work from meaningful missions that articulate what …

Jeff Sauro, July 2015
Ten Common Analytic Mistakes »

PUBLISHED JULY 2015 by Jeff Sauro, statistical analyst Collecting, analyzing, and making decisions from data is the heart of customer analytics. But whether you’re new to data analysis or have been doing it a while, 10 common mistakes can affect the quality of your results. You should be on the lookout for them. They follow, …

Deb Vanasse, June 2015
The Leap: Growing from One Book to Many »

PUBLISHED JUNE 2015 by Deb Vanasse, Founder, Running Fox Books It begins with one person, one vision, one book—a book that flourishes with a press that knows how to make the most of the strengths that come with being small. Building on that single success, the vision expands, and with it the press. As IBPA …

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