Article Category - "Business Management"


Independent Articles
Linda Carlson, May 2015
Fueling Success: What Makes Octane Press Prosper »

PUBLISHED MAY 2015 by Linda Carlson, IBPA Independent staff reporter “Create quality books” and “Sell outside bookstores” may sound familiar, but those time-tested tactics are what spell success for Octane Press. And publisher Lee Klancher has proved that you can do both those things with titles about tractors—and taxi drivers, and motorcycles. Klancher had years of …

Rob-Jan de Jong, May 2015
Train Your Mind to Spot Upcoming Changes »

PUBLISHED MAY 2015 by Rob-Jan de Jong, consultant Back in 1967, the eminent futurists Anthony J. Wiener and Herman Kahn wrote a 431-page magnum opus titled The Year 2000: A Framework for Speculation on the Next Thirty-Three Years. It’s filled with predictions, including the arrival of home computers that would manage households and communicate with …

Emma Barnes, May 2015
How Coding Can Help You »

PUBLISHED MAY 2015 by Emma Barnes, Publisher, Snowbooks I have a dreadful confession to make: I still use my fingers to do mental arithmetic. After a couple of decades in the commercial world, I can do sales-minus-cost-of-sales-all-over-sales-equals-margin in my sleep, but ask me 14 plus 27 and I’ll tap out the 14, just to be …

Pat Alvarado, Linda Kandelin Chambers, Lucy H. Chambers, Devorah Fox, Wanda Obermeier, Benjamin Quinn, Howard Straus, March 2015
Routes Across Language Barriers, Part 1 »

PUBLISHED MARCH 2015 by Pat Alvarado, Linda Kandelin Chambers, Lucy H. Chambers, Devorah Fox, Wanda Obermeier, Benjamin Quinn, Howard Straus What All Children Deserve Star Bright Books was established in New York City’s Harlem in 1994. After working as an editor in several US and UK publishing houses, Deborah Shine (with the enthusiastic support of …

Joel Friedlander and Betty Kelly Sargent, March 2015
It Takes a Team »

It’s a new day for self-publishers, no question about it. Indie authors can take the business of publishing a book into their own hands without spending huge amounts of money and, with a little diligence, can reach their specific readers through powerful sales channels available to everyone. But there’s a catch. They themselves have to …

Suw Charman-Anderson, April 2015
On Uncertainty, Case Studies, and the Great Race to Be Second »

PUBLISHED APRIL 2015 by Suw Charman-Anderson, social technologist People behave in many different ways when they are unsure what is expected of them, but one of the most common tactics is hanging back and watching what others do. It’s often smart. It allows us to observe the behaviors and expectations of others, see how transgressors …

Thad McIlroy, April 2015
Mobile-Era Marketing »

PUBLISHED APRIL 2015 by Thad McIlroy, publishing analyst Mobile is where today’s customers are headed and where tomorrow’s customers already dwell. And mobile marketing requires a leader who can articulate a compelling technology strategy and keep it on course. This is a vexing issue for publishers. Mobile won’t succeed without a top-level commitment at the …

Shannon Okey, April 2015
The Independent Publisher’s Advantages »

PUBLISHED APRIL 2015 by Shannon Okey, Founder, Cooperative Press — Independent publishers get their start in many different ways. As an author of knitting and DIY books for large publishers, including Chronicle, Ten Speed Press, and several divisions of Random House, I was fortunate to observe some of their inner workings and gain a large …

Deb Vanasse, April 2015
More Mileage with Author / Publisher Hybrids »

PUBLISHED APRIL 2015 by Deb Vanasse, Founder, Running Fox Books Having entered into what seemed an exciting and mutually beneficial hybrid arrangement with a publisher that let me retain all rights except English-language print rights, I was eager to learn how similar agreements were working for others. So I posed the question to a panel …

David Wogahn, April 2015
Seven Habits of Smart Metadata Managers »

PUBLISHED APRIL 2015 by David Wogahn, digital publishing consultant In an increasingly online world, metadata best practices go beyond fields in an ONIX record and pertain to how we create, present, and maintain information about ourselves as authors and publishers. Accordingly, I believe we need to define metadata more broadly and develop new habits to ensure …

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