Article Category - "Business Management"


Independent Articles
Victoria Sutherland, November 2016
Navigating the Chinese Publishing Market »

PUBLISHED NOVEMBER 2016 by Victoria Sutherland, Publisher, Foreword Reviews An overwhelming amount of information has flooded the ether about business opportunities in China—so much so that the noise seems to drown out the usable chunks of information that are transactional. In fact, the cacophony tends to propel even the most enthusiastic publishers into a corner …

Kristen McLean, November 2016
Don’t Waste Your Money: Creative Strategies for Investing in the Right Publishing Events »

PUBLISHED NOVEMBER 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Doesn’t it seem like every time you open your inbox, there is another conference announcement, trade show reminder, or early-bird invite? These events are an important part of our culture, but conferences and trade shows can be expensive propositions for publishers, especially …

Deb Vanasse, November 2016
Meetings and Conferences: A Plethora of Options »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter As any publisher who has attended an industry gathering can attest, there’s indeed power in numbers. Those who seek to learn, network, and market their books at publisher meetings and conferences can choose from myriad options, each tailored to serve the industry in different ways. …

Jim Azevedo, November 2016
10 Tips for Conquering an Industry Conference »

PUBLISHED NOVEMBER 2016 by Jim Azevedo, Marketing Director, Smashwords For most indie publishers, a great conference offers superb faculty, attracts attendees and industry professionals you want to network with, and travel and registration costs are reasonable. In this article, I’ll address a few best practices to help you navigate conferences like a veteran. If You’re …

Robin Cutler, November 2016
Board Member’s Memo: Are You Ready to Conference? »

PUBLISHED NOVEMBER 2016 by Robin Cutler, Director, IngramSpark — I’ve been going to professional publishing conferences for nearly 35 years. When I think back on the hundreds of conferences I’ve attended, they all have a familiar structure. The conference model is comprised of two parts: providing education and bringing people with common interests together. Whether …

John Ingram, November 2016
Making Transformation Happen … For All of Us »

PUBLISHED NOVEMBER 2016 by John Ingram, Chairman, Ingram Content Group Editor’s Note: John Ingram, chairman of Ingram Content Group and the company he’s led over the past 20-plus years, was recently honored by Book Industry Study Group (BISG) with its award of excellence. Below is his acceptance speech, reprinted here with permission. “It’s an honor to …

Brooke Warner, October 2016
Board Member’s Memo: 5 Lessons I’ve Learned from Growing My Press to More than 200 Titles in 4 Years »

PUBLISHED OCTOBER 2016 by Brooke Warner, Publisher, She Writes Press — Most independent publishers today get on the path to publishing by bringing their own book into the world. Then, having written and been published, they become an author, but something else too: an expert. There’s a beauty and a burden that comes with this …

Arthur Attwell, October 2016
A Dashing Undertaking »

PUBLISHED OCTOBER 2016 by Author Atwell, co-founder & director, Fire and Lion I like to imagine that I’m a pharmaceutical rep who is selling a drug proven to dramatically enhance brain development in young children. It’s safe, easy, and quick to administer—in fact, children love it so much, they ask for it. Until now, only …

Lynn Rosen, September 2016
Tips on Hiring and Training Interns »

PUBLISHED SEPTEMBER 2016 by Lynn Rosen, IBPA Independent consulting editor IBPA member Wendy Dingwall of Canterbury House Publishing asked: “What advice do you have related to hiring and training interns?” Below are several answers from fellow IBPA members. Do you have an answer? Send it to info@ibpa-online.org and we may add it the mix! Georgia …

Oren J. Teicher, September 2016
The Alignment of Indie Bookstores and Presses »

PUBLISHED SEPTEMBER 2016 by Oren J Teicher, CEO, American Booksellers Association (ABA) — Among the many players in the book business, I would argue that independent presses and independent bookstores are perhaps the most closely aligned in terms of their goals and mission. For both of us, working to make sure that readers and book …

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