Article Category - "Business Management"

Independent Articles
Linda Carlson, December 2015
Getting the Best from BookScan »

PUBLISHED DECEMBER 2015 by Lynn Rosen, IBPA Independent contributing editor IBPA MEMBERS: Don’t forget to check out your exclusive member benefit with Nielsen BookScan and Nielsen PubTrack Digital. Thank you for your membership! For many publishers of print books, bookstore sales are important, and Nielsen BookScan is the tracking service that reports on such sales—which …

Linda Carlson, November 2015
Coping with No-show Authors »

PUBLISHED NOVEMBER 2015 by Linda Carlson, IBPA Independent staff reporter Fires, floods, spines that come unglued, and computer failures: That’s how most publishers define “crisis.” Last month, in “Coping with Crises,” publishers shared their contingency plans and emergency procedures for times when offices become inaccessible without warning and times when key managers become incapacitated or …

Linda Carlson, October 2015
Coping with Crises »

PUBLISHED OCTOBER 2015 by Linda Carlson, IBPA Independent staff reporter Contingency plans and emergency procedures are never top priority when publishing companies are established, but preparing for disasters is important whether you’re a one-title self-publisher or a leader of an established press with dozens of new titles each season. Among the crises that can strike …

Linda Carlson, May 2015
Fueling Success: What Makes Octane Press Prosper »

PUBLISHED MAY 2015 by Linda Carlson, IBPA Independent staff reporter “Create quality books” and “Sell outside bookstores” may sound familiar, but those time-tested tactics are what spell success for Octane Press. And publisher Lee Klancher has proved that you can do both those things with titles about tractors—and taxi drivers, and motorcycles. Klancher had years of …

Linda Carlson, November 2014
Building on a Rich Tradition: The University of Oklahoma Press Story »

The first university press established in the Southwest, and the fourth in the western half of the United States, the University of Oklahoma Press describes itself as a “preeminent publisher of books about the West and the American Indian,” with an interest in scholarly disciplines such as archaeology, classical studies, energy studies, natural sciences, political …

Linda Carlson, October 2014
Sharing Suits a Specialized Publisher: The Cooperative Press Story »

If you have an attitude, Cooperative Press’s books will help you express it. With titles including Doomsday Knits (“Everything you need for battling zombies and foraging the ozone-depleted forests for provisions …”) and Subversive Socks (“For those times when you have something snarky to say and—well—why not say it on your feet?”), publisher Shannon Okey …

Linda Carlson, August 2014
Today’s Self-Publishing Pathways, Part 2 »

(SEE ALSO: Part 1) Until about 30 years ago, most people who got published began by sending carefully typewritten queries and proposals to publisher after publisher, hoping for a contract. Or they sank thousands of dollars into developing their own presses, usually starting with titles they’d written themselves. Then came desktop publishing, and as mentioned …

Linda Carlson, August 2014
Imprints that Work Best in Print: Insight Editions’ Success Story Features Complex Formats »

Show rather than tell. That might be the motto of Insight Editions, where video and other visuals are key to selling pop-up and lavishly illustrated movie tie-in books. These are among the best ways to highlight titles with special features, special trim sizes, and removable elements, company executives say, and sales figures prove the point. …

Linda Carlson, July 2014
Today’s Self-Publishing Pathways, Part 1 »

(SEE ALSO: Part 2) Before 1985, anyone interested in publishing had only a couple of options: work with an established press, either as an author or as an employee, or sink thousands of dollars into developing your own publishing company, usually with titles you’d written yourself. And, then, almost 30 years ago, a Seattle group …

Linda Carlson, April 2014
Murder, He Wrote: Grove Point Press Builds a One-Author Publishing Program »

Murder, He Wrote: Grove Point Press Builds a One-Author Publishing Program April 2014 by Linda Carlson Chris Fischer has a problem. His father and business partner, Peter S. Fischer, turns out mysteries so fast that fans don’t have to wait for the next novel. “You need the anticipation of the next adventure: you want to enjoy …

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