PUBLISHED NOVEMBER/DECEMBER 2021 by Brian Jud, Book Marketing Consultant — Here are a few techniques build consensus among diverse perspectives to close book sales. When you sell a few hundred books to a prospective customer, the decision is usually made quickly, by one or two people. You might close the sale with a handshake and …

PUBLISHED SEPTEMBER/OCTOBER 2021 by Brian Jud, Book Marketing Consultant — Below are tips to help you prepare to ask for—and get—an order for your books. Have you ever bargained with a potential employer for a job offer? If so, you already know the basics of negotiating a large, nonreturnable book order since there are many …

Brian Jud, the executive director of SPAN and the author of How to Make Real Money Selling Books, offers commission-based sales of books to buyers in special markets. For more information: premiumbookcompany.com. Maybe you decided you would like to pursue large-quantity, non-returnable sales to non-retail buyers after you read “For More Profitable Publishing, Compare Two Major …

Brian Jud, the executive director of SPAN and the author of How to Make Real Money Selling Books, offers commission-based sales of books to buyers in special markets. For more information: premiumbookcompany.com. When you are in the middle of negotiating a sale for a large quantity of books, and your prospect offers to write you a …

  For More Profitable Publishing, Compare Two Major Marketing Strategies by Brian Jud   Did you ever wonder why our business is described as the book-publishing industry and not the book-selling industry? In 2011 Bowker issued new ISBNs at the rate of more than 1,400 per day, reflecting the industry focus on publishing more books …