Article Category - "Business Management"


Independent Articles
Karen Pavlicin, January/February 2022
Plan C: Beyond Contingencies »

PUBLISHED JANUARY/FEBRUARY 2022 by Karen Pavlicin, Publisher, Elva Resa Publishing — A few lessons about expecting to plan for the unexpected. Elva Resa is a traditional publisher specializing in resources for and about military families. Each year in January, our team pauses to review our strategic plan, talk about what’s going on in our customers’ …

Erin Wright, January/February 2022
The Book Publishing Pyramid »

PUBLISHED JANUARY/FEBRUARY 2022 Erin Wright, USA Today bestselling author — Instead of trying to do everything all at once, authors and indie publishers should use a leveling-up approach to focus their efforts. Article Synopsis: Focus on e-books in the beginning of your publishing journey, as they will provide the most stability and income. Diversify your …

Allison Olson and Monica Meehan, November/December 2021
How the Pandemic Has Forever Changed the Way We Sell Rights »

PUBLISHED NOVEMBER/DECEMBER 2021 by Allison Olson, Hay House and Monica Meehan, DropCap — The way we conduct business and showcase titles to prospective buyers must not only be reinvented but revolutionized for a more modernized future. For those unfamiliar to it, the world of translation rights can be mysterious, even daunting—the job of a small, …

Brian Jud, November/December 2021
Getting Agreement Among Multiple Decision-Makers »

PUBLISHED NOVEMBER/DECEMBER 2021 by Brian Jud, Book Marketing Consultant — Here are a few techniques build consensus among diverse perspectives to close book sales. When you sell a few hundred books to a prospective customer, the decision is usually made quickly, by one or two people. You might close the sale with a handshake and …

Victoria Sutherland, November/December 2021
Board Member’s Memo: Innovation Is an Entrepreneur’s Middle Name »

PUBLISHED NOVEMBER/DECEMBER 2021 by Victoria Sutherland, Founder & Publisher, Foreword Reviews magazine — Below are some suggestions for keeping your team positively flowing with change. Change is inevitable. Over the last couple of years, facing a pandemic, ongoing national social justice traumas, and escalating global environmental catastrophes, most of us made some adjustments to our …

Julie Broad, November/December 2021
7 Ways to Make Multiple Streams of Income From Your Nonfiction Book »

PUBLISHED NOVEMBER/DECEMBER 2021 by Julie Broad, Founder, Book Launchers — “Hi. My name is James. I read your book, and I was wondering if you have any interest in taking on more investors for your deal.” When my first book, More than Cashflow, hit the market, one of the things that surprised me the most …

Alexa Bigwarfe, November/December 2021
TikTok: The Tool All Publishers And Authors Should Be Using »

PUBLISHED NOVEMBER/DECEMBER 2021 by Alexa Bigwarfe, the founder and creative director, Write|Publish|Sell — The social media platform has entered as a gladiator in the book marketing arena. Synopsis: TikTok is a social media platform in which you can create and share videos that other people can watch, share, and even use to recreate their own …

Hannah Gordon, September/October 2021
Disruption Through Brand Building »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing — How to find the readers for your books—and connect with them using brand awareness. Acquire a manuscript. Edit. Design. Market. Print. Distribute. Market a bit more. Hope your sell-through messaging reaches enough readers for your sell-in efforts to pay off—or to bolster your …

Brian Jud, September/October 2021
4 Tips for Negotiating Large Book Orders »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Brian Jud, Book Marketing Consultant — Below are tips to help you prepare to ask for—and get—an order for your books. Have you ever bargained with a potential employer for a job offer? If so, you already know the basics of negotiating a large, nonreturnable book order since there are many …

Crishna CD Murray, September/October 2021
How I Used Shopify to Save My Publishing Company Over the Pandemic »

PUBLISHED SEPTEMBER/OCTOBER 2022 by Crishna CD Murray, Author & CEO of Twin Attic Publishing House Inc. — How Shopify has made placing books for sale, tracking inventory, and creating royalty reports so easy. This past year-plus of the pandemic has been a struggle for my publishing company and me. I remember sitting at my desk, …

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