Article Category - "Business Management"


Independent Articles
Alexa Schlosser, September/October 2020
IBPA Roundtable: Pandemic Pivoting »

PUBLISHED SEPTEMBER/OCTOBER 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — IBPA members delve into what they’ve done differently since the COVID-19 outbreak began. In what ways were you forced to pivot or adjust your business/publishing due to COVID-19? What did you learn from this? Ian Lamont (IL): I realized that my overreliance …

Jalissa Corrie & Pat Simmons, September/October 2020
BIPOC Representation in Book Publishing »

PUBLISHED SEPTEMBER/OCTOBER 2020 An interview with Jalissa Corrie of Lee & Low Books and Christian romance author Pat Simmons. Jalissa Corrie is a marketing and publicity manager at Lee & Low Books, the largest multicultural children’s book publisher in the United States. How did concerns about racial inequity in publishing lead to the founding of …

Paul Dixon, September/October 2020
Persistence in the Face of Turmoil: Creating Black Lead Characters »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Paul Dixon, Co-founder, Matter of Africa America Time Corp. Selling books with Black lead characters has been a challenge, but representation matters, and the window of opportunity is open. My cousin, author Lehman Riley, and I have published eight books in our The Adventures of Papa Lemon’s Little Wanderers third-grade reading …

Abe Ogden, September/October 2020
Publishing on a Mission, Part II: How to Get Started »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — How an association can bring books to the market effectively and successfully, regardless of resources. Article Synopsis: Read Part 1 here. Assess if the best approach for your organization is acting as a publisher on your own or partnering with an existing …

David and Stephanie Miles, September/October 2020
Build Your Brand, Build Your Audience, Sell Books Direct »

PUBLISHED SEPTEMBER/OCTOBER 2020 by David and Stephanie Miles, Founders, Bushel & Peck Books — At Bushel & Peck Books, we’ve long felt there was tremendous opportunity in direct-to-consumer sales, so when COVID-19 hit earlier this year, it only further highlighted the need for us to build that kind of program. Article Synopsis: To effectively sell …

September/October 2020, Deb Vanasse
Book Distribution Evolution »

PUBLISHED SEMPTEMBER/OCTOBER 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — The book distribution model for independent publishers is again changing for those seeking flexibility and discoverability. Article Synopsis: Successful hybrid publishing involves emulating traditional publishers in every respect while also keeping authors front and center. Incorporating distribution into an existing publishing model is a …

Mike Mansel, July/August 2020
What’s the Deal With Publishers Liability Insurance? »

PUBLISHED JULY/AUGUST 2020 answers by Mike Mansel, MA, Certified Insurance Counselor, Aegis Insurance Markets — Certified insurance counselor, Mike Mansel, breaks down all you need to know before buying publishers liability insurance. What are some of the missteps publishers take when buying publishers liability insurance? The biggest mistake is for publishers to go to a …

Abe Ogden, July/August 2020
Publishing on a Mission, Part I »

PUBLISHED JULY/AUGUST 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The successes—and challenges—some mission-based publishers are having taking books to the trade. Article Synopsis: Read Part II here. Taking a title to the trade can help a mission-based publisher expand its brand. Having a new book tied to a charity or an …

Deb Vanasse, July/August 2020
Pandemic Publishing: Looking for a Better Future During COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Independent publishers cope, adjust, and hope for a better future during COVID-19. Article Synopsis: The pandemic forced the closure and cancellation of many events independent publishers and authors rely on. Independent publishers have the flexibility, resilience, and innovative spirit needed to weather a crisis. …

Maggie Langrick, July/August 2020
Board Members Memo: What You Publish Next Is Important »

PUBLISHED JULY/AUGUST 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media — If you hope to sell books post-COVID-19, be sure they meet readers’ needs. The COVID-19 pandemic has forced us all to make tough decisions and big changes in our businesses. We’ve had to revise our budgets, furlough staff, and renegotiate with vendors. We …

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