Article Category - "Business Management"


Independent Articles
Richard-Anthony Lena, Sept/Oct 2019
How Can Indie Publishers Play In the Educational Publishing Market? »

PUBLISHED SEPT/OCT 2019 by Richard-Anthony Lena, President, Brattle Publishing Group — Educational publishing is a $1,350 billion market, and it’s ripe for indie publishers. But to get into this complex market, we first have to know its rules. What Is Educational Publishing? When we think about publishing, we tend to think about the titles on …

David Marlin, Sept/Oct 2019
Managing Your Book Sales Data: The Problem, the History, and Solutions »

PUBLISHED SEPT/OCT 2019 by David Marlin, Co-Founder, MetaComet Systems — An abundance of digital sales platforms has given independent publishers exciting new routes to market—but with them have come new challenges around sales reporting and royalties. It is a headache familiar to many independent publishers handling their own digital distribution. You receive perhaps a dozen …

Bruce Brown, May/June 2019
How Goodreads Can Help Publishers Connect to New Readers »

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author Publisher — Goodreads provides an incredible promotion platform for publishers and their books. Contrary to popular belief, not everyone has heard of Goodreads. Or, if they have, they might not understand the value it can offer to them. It is one of the most useful free online tools …

Curt Matthews, May/June 2019
The Case for Print-on-Demand First Print Runs: Why POD Should Be the New Publishing Standard »

PUBLISHED MAY/JUNE 2019 by Curt Matthews, Founder, Chicago Review Press — Print-on-demand minimizes both risk and opportunity cost, making it the smartest choice for the modern publisher. Initial order quantities, or “laydowns,” are not what they used to be for new titles. Why not? B&N is closing stores, and the major wholesalers now bring in …

Robin Cutler, May/June 2019
Board Member’s Memo: A Publisher’s Dream Should Include Making Money »

PUBLISHED MAY/JUNE 2019 by Robin Cutler, Director, IngramSpark — Members of the publishing community deserve to make money from the stories we tell. Humans all over the planet have a common trait that defines our species: we are storytellers. It is a great thing for us as publishers to be in service of shaping and …

Lisa Lepki, May/June 2019
ProWritingAid: One Tool to Rule Them All (Special Discount for IBPA Members) »

PUBLISHED MAY/JUNE 2019 by Lisa Lepki, Head of Marketing, ProWritingAid — Writers, editors, and publishers need a little help sometimes. (This article is sponsored content brought to you by ProWritingAid.) Writers, editors, and publishers work with manuscripts for a living. Some manuscripts arrive on editors’ and publishers’ desks in excellent form, but others require some …

Karen Pavlicin-Fragnito, May/June 2019
Business Considerations for Creating Custom Editions »

PUBLISHED MAY/JUNE 2019 by Karen Pavlicin-Fragnito, Publisher, Elva Resa Publishing — Overcoming content alterations, design/format constraints, a tight timeline, and a limited budget to meet the goals of a publishing partner. Elva Resa Publishing is a traditional indie publisher specializing in books for military families. While we participate in traditional distribution, more than 75 percent …

Deb Vanasse, May/June 2019
Grow Your Company Through Acquisitions »

PUBLISHED MAY/JUNE 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Indies are well-positioned to evaluate potential acquisitions of licenses, out-of-print titles, and even entire companies. Speak with publishers about acquisitions, and they’ll tell you about the new authors they’ve signed. But why limit acquisitions to unpublished manuscripts? By acquiring licenses, out-of-print titles, and even …

Mark Wesley, March/April 2019
Board Member’s Memo: Your Business is the Product »

PUBLISHED MARCH/APRIL 2019 by Mark Wesley, Owner, me+mi publishing — As an independent publisher, how can you make it easy for buyers to find your company? Something has to get their attention, and it will not and cannot be just about your books. As a publisher, you need to create the best books you possibly …

Deb Vanasse, March/April 2019
Collective Engagement: Authors and Publishers Marketing Together »

PUBLISHED MARCH/APRIL 2019 by Deb Vanasse, Reporter, IBPA Independent magazine – Marketing a book can be complicated, time-consuming, and expensive. Authors and publishers should join forces to implement a plan that works. If ever there was a time when authors could simply write books and cede all sales-related responsibilities to publishers, that era is no …

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