PUBLISHED MARCH/APRIL 2019 by Mark Wesley, Owner, me+mi publishing — As an independent publisher, how can you make it easy for buyers to find your company? Something has to get their attention, and it will not and cannot be just about your books. As a publisher, you need to create the best books you possibly …

PUBLISHED DECEMBER 2017 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — You are about to release some of your titles. Wow, what an accomplishment! You should be aware that if your goal is to earn a profit from your work and the work of your authors, you’ve only just begun. Hopefully, you …

PUBLISHED APRIL 2017 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — What was your dream when you started your publishing company? Is your dream still alive, or are you stuck in the day-to-day, tactical work of running a business? Have you been so busy doing the work that you have forgotten why …

PUBLISHED JULY 2016 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — Knowing your customer should be the foundation of all that you do with your marketing and, for that matter, your company. Unfortunately, people skip this part and proceed to do a lot of activities that may be detrimental to their bottom …