Article Author - "Vanasse, Deb"


Independent Articles
Deb Vanasse, April 2016
Space Invaders: Indie Strategies for Getting Books on Shelves in Brick-and-Mortar Retail Outlets »

PUBLISHED APRIL 2016 by Deb Vanasse, Reporter, IBPA Independent magazine — Even in this era of online retailing, publishers covet shelf space in brick-and-mortar bookstores. There’s just no substitute for a sales venue where the reader can pick up the book and leaf through it. “Shopping for physical books in a physical space offers an …

Deb Vanasse, March 2016
Putting Backlists to Work: How Indie Publishers Breathe New life Into Seasoned Titles »

PUBLISHED MARCH 2016 by Deb Vanasse, IBPA Independent staff reporter To the casual observer, publishing seems to be all about the new—new releases, debut authors, new lists—an impression created by a prevailing model that emphasizes frontlist sales over seasoned titles. But publishers who embrace this model miss substantial opportunities for sales. Without much fanfare, independent …

Deb Vanasse, February 2016
Real Lessons on Promoting Fiction »

PUBLISHED FEBRUARY 2016 by Deb Vanasse, IBPA Independent staff reporter How to overcome challenges and grow your readership Independent publishers succeed with nonfiction by targeting niche markets and pursuing special sales opportunities. But finding an audience for fiction can be—quite literally—a different story. “With an oversaturated market, it becomes tremendously daunting to stand out, especially …

Deb Vanasse, January 2016
More Than Books »

PUBLISHED JANUARY 2016 by Deb Vanasse, IBPA Independent staff reporter Journals, stationary, music, posters, plush toys, and other products — some packaged with books, some not. With these products, booksellers enhance their bottom line. Should book publishers do the same? A peek inside the book-plus trend. At the 2012 American Book Producers Association Conference, panelist …

Deb Vanasse, December 2015
The Tortoise Strategy in Action: Bestseller Case Studies »

PUBLISHED DECEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter Within the publishing industry, bestsellers are conventionally defined in terms of rapid sales that occur during the launch period, resulting in bestseller lists that show early buying trends which may or may not lead to sizable sales over the long term. That fast start by …

Deb Vanasse, November 2015
Profiting from Reborn Books »

PUBLISHED NOVEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter While some publishers chase hot new titles and breakout authors, others are enjoying substantial success by acquiring and relaunching books that have gone out of print with other companies. Willing and able to take chances, these independent publishers take the long view, growing bestsellers over …

Deb Vanasse, October 2015
For Productive Author/Publisher Relationships, Part 2: Strategies That Empower Authors »

PUBLISHED OCTOBER 2015 by Deb Vanasse, Founder, Running Fox Books As budgets tighten and social networking opportunities expand, a common refrain among publishers is that authors must become active advocates for their books. But from an author’s perspective, this expectation can be daunting. After all the work that goes into producing a viable manuscript, there’s …

Deb Vanasse, September 2015
Productive Author/Publisher Relationships, Part 1: Tactics for Building Effective Teams »

PUBLISHED SEPTEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter No publisher would deny the importance of authors—without them, there would be no products, no inventory, and no sales. Managing smaller lists than the Big Five houses, independent publishers are well-positioned to add value to their businesses by building mutually satisfying relationships with the people …

Deb Vanesse, August 2015
The Rewards and Challenges of Acquisitions and Mergers »

PUBLISHED AUGUST 2015 by Deb Vanasse, Founder, Running Fox Books Opportunities often arise when we least expect them, as several independent publishers have found in connection with acquiring other companies and their lists. Because they tend to be flexible and creative in their business strategies, independent publishers generally are well positioned for such acquisitions. But …

Deb Vanasse, July 2015
Committed: How Independent Publishers Craft and Refine Mission »

PUBLISHED JULY 2015 by Deb Vanasse, Founder, Running Fox Books “You don’t become what you want; you become what you believe,” says Oprah Winfrey, a media mogul who’s no stranger to success. With a focus on readers and the ability to specialize, independent publishers are well positioned to work from meaningful missions that articulate what …

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