Article Author - "Vanasse, Deb"


Independent Articles
Deb Vanasse, July/August 2020
Pandemic Publishing: Looking for a Better Future During COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Independent publishers cope, adjust, and hope for a better future during COVID-19. Article Synopsis: The pandemic forced the closure and cancellation of many events independent publishers and authors rely on. Independent publishers have the flexibility, resilience, and innovative spirit needed to weather a crisis. …

Deb Vanasse, May/June 2020
Selling Direct: Exploring Direct-to-Consumer (DTC) Sales »

PUBLISHED MAY/JUNE 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers that build direct-to-consumer (DTC) sales into their business models can reap substantial rewards, especially when they tap into online platforms and services that help in scaling up their efforts. Article Synopsis: Savvy publishers are succeeding with sales made directly to consumers from their …

Deb Vanasse, March/April 2020
Ready, Set, Launch: Understanding Prepublication Book Marketing »

PUBLISHED MARCH/APRIL 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Don’t overlook prepublication marketing in your book publishing plan. Article Synopsis: Build the buzz of your book prior to launch by generating preorders and garnering reviews from advanced reader copies. Use genre-specific data from platforms like Bookbub and Goodreads in your marketing plan. Write …

Deb Vanasse, January/February 2020
Library-Publisher Partnerships: Discovery, Acquisitions, Programming, and More »

PUBLISHED JAN/FEB 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Opportunities abound for independent publishers to partner with libraries if they take the time to learn the process. Article Synopsis: While libraries differ in policies, budgets, and acquisition procedures, they all have shared interests with indie publishers. Publishers should find out which community goals …

Deb Vanasse, November/December 2019
Technology Game Changers in Book Publishing »

PUBLISHED NOV/DEC 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers need to make the most of recent innovations while keeping an eye on emerging technologies to remain competitive. Article Synopsis: Publishers may see an expansion of cloud-based, internet-ready authoring systems. E-book and audiobook technologies have not been fully tapped into and continue to …

Deb Vanasse, September/October 2019
Making the Switch: Book Distributors »

PUBLISHED SEPT/OCT 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Knowing what to expect from distribution and what to expect when making the switch improves both the experience and the bottom line. Even as the market consolidates, options for independent publishers are within reach. What Do Distributors Do? As it applies to publishing, this …

Deb Vanasse, July/August 2019
Publishing and the Planet »

PUBLISHED JULY/AUGUST 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Increasingly, consumers recognize the climate threats posed by shrinking forests and ecologically destructive practices. By making environmentally friendly choices, publishers can help mitigate these problems while also building goodwill and protecting their supply chain. After all, print publishing depends on trees, so it only …

Deb Vanasse, May/June 2019
Grow Your Company Through Acquisitions »

PUBLISHED MAY/JUNE 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Indies are well-positioned to evaluate potential acquisitions of licenses, out-of-print titles, and even entire companies. Speak with publishers about acquisitions, and they’ll tell you about the new authors they’ve signed. But why limit acquisitions to unpublished manuscripts? By acquiring licenses, out-of-print titles, and even …

Deb Vanasse, March/April 2019
Collective Engagement: Authors and Publishers Marketing Together »

PUBLISHED MARCH/APRIL 2019 by Deb Vanasse, Reporter, IBPA Independent magazine – Marketing a book can be complicated, time-consuming, and expensive. Authors and publishers should join forces to implement a plan that works. If ever there was a time when authors could simply write books and cede all sales-related responsibilities to publishers, that era is no …

Deb Vanasse, January/February 2019
Ahead of the Curve: How Publishers Are Proactively Managing Their Businesses »

PUBLISHED JANUARY/FEBRUARY 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers need to stay agile, building into their planning ways to maneuver around potential threats while also steering their companies toward new opportunities and growth. In an industry where change is the only constant, publishers need to stay ahead of the curve. But faced …

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