PUBLISHED MARCH/APRIL 2019 by Joshua Tallent, Director of Outreach and Education at Firebrand Technologies – As I finish up my last year as an IBPA Board member, I have been reflecting on all the wonderful lessons I have learned over the last few years serving on the Board. Here, I share some of those lessons …

PUBLISHED JULY/AUGUST 2018 by Joshua Tallent, Director of Outreach and Education, Firebrand Technologies — Is your book’s metadata hurting or helping your sales? IBPA Board Member Joshua Tallent explains the importance of getting your metadata right. IBPA Publishing University 2018 was, by all measures, a complete success. We had record attendance, powerful engagement, and some …

PUBLISHED SEPTEMBER 2017 by Joshua Tallent, Firebrand Technologies, and Chris Sim, Kadaxis – Two case studies on how keywords and reviews impact book sales. As you have probably heard, a book’s metadata has a tremendous impact on how well it sells. Studies have shown that books with the most essential metadata elements have average sales …

PUBLISHED AUGUST 2017 by Joshua Tallent, Director of Outreach & Education, Firebrand Technologies – I go to many conferences. On average, I attend eight publishing conferences every year (for work), plus three or four gaming and comic conferences (for fun). Add that up over the past 10 or so years, and you can see why …

Independent publishers are known for their innovation in many areas. The David and Goliath metaphor is probably overused in our community, but it does apply pretty well. However, one area where I don’t see independent publishers innovating very often is metadata management.