Article Author - "Sansevieri, Penny"

Independent Articles
Penny Sansevieri, September 2012
“Liking” Is Just the Beginning »

These days it seems everyone is after “social proof,” that elusive number of Likes or Followers that will make your social media presence seem successful. Unfortunately, getting someone to Like you on Facebook is only half the battle there; you must then get them to stay “in like” with you. Studies show that people’s expectations …

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