Article Author - "Rojas, Maria Jesus"

Independent Articles
María Jesús Rojas, Elisa Yuste, José Antonio Vázquez, and Javier Celaya, July 2015
Selling Direct Around the World »

PUBLISHED JULY 2015 by Maria Jesus Rojas, Elisa Yuste, Jose Antonio Vasquez, & Javier Celaya Direct selling, also known as the B2C model, is defined as selling products directly to consumers without the intervention of distributors or other intermediaries. In the 1800s, manufacturers discovered that they could sell directly to customers through catalogs. In the …

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