Article Author - "Peterson, Kelly"


Independent Articles
Kelly Peterson, March/April 2021
Board Members Memo: Where to Start With Diversity, Inclusion, and Bias Training »

PUBLISHED MARCH/APRIL 2021 by Kelly Peterson, Director of Digital Strategy, Independent Publishers Group Read below for tips on how to incorporate DEI training into your organization. I don’t think anyone made it out of 2020 without confronting the racial divide in America. Whether it was football players kneeling during the anthem, George Floyd’s murder dominating …

Kelly Peterson, January/February 2021
The Kings of the Castle All Owe It to One Queen »

PUBLISHED JANUARY/FEBRUARY 2021 by Kelly Peterson, Director of Digital Strategy, Independent Publishers Group How Naleighna Kai and her marketing fellowship, NK’s Tribe Called Success, lift others up by working together marketing their titles. There’s an old phrase about conversations: “If you can’t get through the front door, try the window.” When I think about that …

Kelly Peterson, January/February 2019
The Flattening Wave of Digitizations »

PUBLISHED JANUARY/FEBRUARY 2019 by Kelly Peterson, Director of Client Services, INscribe Digital — The rise of indie publishing is a breaking wave. But what is the sea behind it? As Vladimir Nabokov said, “The breaking of a wave cannot explain the whole sea.” The breaking wave we see now is the rise of indie publishing: …

Kelly Peterson, November 2017
INscribe Digital Believes Automation and Transparency Are Vital to Distribution »

PUBLISHED NOVEMBER 2017 by Kelly Peterson, Director of Client Services, INscribe Digital — The turn of the 20th century was all about industrialization: locomotives, factory lines, and, eventually, automobiles. There was a reason they called it a revolution: It reshaped the world. Now that we’re ensconced in the 21st century, we’ve moved to everyday micro-automations. …

Kelly Peterson, May 2017
Creating an e-Book Bestseller in 4 Steps »

PUBLISHED MAY 2017 by Kelly Peterson, Director of Client Services, INscribe Digital (a division of IPG) — Watch Joshua Robertson’s video recap of this article! A couple years ago, I moderated a panel that dished the tips and tricks of creating an e-book bestseller, and the advice is still fresh today. The panel included Tobly …

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