Article Author - "Pavlicin, Karen"


Independent Articles
Karen Pavlicin, September/October
How To Create An Effective Book Sales Packet »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — Communicate what’s special about your book to help sales reps and buyers better understand your market so they can make informed buying decisions. An effective sales packet communicates what’s special about your book and helps sales reps and buyers better understand your market so …

Karen Pavlicin, July/August 2021
A Report from IBPA’s DEI Task Force »

PUBLISHED JULY/AUGUST 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — More about the association-wide integration and launch of IBPA’s DEI Committee. Over the past year, the IBPA Diversity, Equity, and Inclusion (DEI) Task Force—under the direction of the IBPA Board of Directors and informed by DEI professionals and IBPA members—established and implemented the first …

Karen Pavlicin, November/December 2020
An Update From IBPA’s DEI Task Force »

PUBLISHED NOVEMBER/DECEMBER 2020 by Karen Pavlicin, Publisher, Elva Resa Publishing — Enabling positive, actionable, systemic change. IBPA’s 2020-2022 Strategic Plan, developed by the IBPA Board of Directors in August 2019, includes the strategic goal of eliminating bias and enhancing diversity within the association. To help reach this goal, a Diversity, Equity, and Inclusion (DEI) Task …

Karen Pavlicin, March/April 2020
Anatomy of a Book Sales Sheet (…Tip Sheet, One Sheet, Sales Flyer, What-Have-You!) »

PUBLISHED MARCH/APRIL 2020 answers by Karen Pavlicin, Publisher, Elva Resa Publishing — Need help creating a sales sheet for your forthcoming titles? Read below for some helpful tips. A sales sheet—also called tip sheet, one sheet, or sales flyer—is a summary sheet that gives at a glance all the relevant information about a forthcoming title. …

Karen Pavlicin-Fragnito, May/June 2019
Business Considerations for Creating Custom Editions »

PUBLISHED MAY/JUNE 2019 by Karen Pavlicin-Fragnito, Publisher, Elva Resa Publishing — Overcoming content alterations, design/format constraints, a tight timeline, and a limited budget to meet the goals of a publishing partner. Elva Resa Publishing is a traditional indie publisher specializing in books for military families. While we participate in traditional distribution, more than 75 percent …

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