PUBLISHED MAY/JUNE 2020 by Brian O’Leary, Executive Director, Book Industry Study Group (BISG) — The rights business is complex, but BISG makes it easier to understand by creating a standard way to talk about rights. At its core, book publishing is a rights business. Manufacturing, distribution, and retail and library sales are all critical parts …

PUBLISHED DECEMBER 2016 by Brian O’Leary, Principal, Magellan Media Consulting Three to five years ago, the dawn of an era of “virtual conferences”—web-based learning experiences that emulated the traditional, in-person model—seemed ready for widespread adoption. MarketingProfs, a well-known marketing resource, pointed out that virtual conferences were much easier to set up, accessible from anywhere, readily …

PUBLISHED APRIL 2016 by Brian O’Leary, Principal, Magellan Media Consulting Publishers and authors seeking sales across multiple platforms face a widely recognized challenge: discovery. More than ever, content abundance makes helping readers find a book a marketing priority. But publishers and authors face a less visible but equally significant challenge: demonstrating relevance to audiences that …