Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, July 2013
21st-Century Physical Book Distribution: Part 2 »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at linda@ibpa-online.org. As Part 1 of this series pointed out in the May 2013 Independent, your decisions about how to get books from press to prospective readers can determine how, where, and even if your books sell. That article examined the three …

Linda Carlson, June 2013
Spotlight: Christopher Robbins, CEO, Familius »

June 2013 by Linda Carlson   Closeup: Christopher Robbins Continuing to put the spotlight on individuals who’ve made significant contributions to IBPA and to publishing in general, as well as on member companies and their achievements, we’re focusing this month on Christopher Robbins. An IBPA board member, the CEO of a midsize publishing company for …

Linda Carlson, June 2013
The Language of Publishing: Q, R »

  The Language of Publishing: Q, R June 2013 by Linda Carlson   Quiet zone, reserves, returns, and rights got you confused—or curious? You’ll find centuries-old publishing lingo, 21st-century jargon, and dozens of other terms in this installment of the IBPA printing and publishing glossary. If you’ve missed any of the issues with A through P, check the Independent archives. If …

Linda Carlson, May 2013
Spotlight: IBPA Member Achievements »

We’re continuing to put the spotlight on individuals within IBPA as well as on member companies and their achievements. This month we’ve got spotlights (and footlights) on Judith Appelbaum, the long-time Independent editor. She’s been involved with IBPA and its predecessors almost since the beginning in the early 1980s, and Independent editor starting with the July 2001 issue. Judith …

Linda Carlson, May 2013
Building Better Websites: Tips from a Through-and-Through Book Person »

As you’ve probably noticed, the recently transformed IBPA Website is sleek and clean and gives IBPA a new level of online sophistication—but there’s much more to it than aesthetics. Interestingly, the person responsible for giving the site 21st-century functionality got her start with books about 18th- and 19th-century art, furniture, and housewares, and she considers …

Linda Carlson, May 2013
21st-Century Physical Book Distribution: Part 1 »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at linda@ibpa-online.org. Book manufacturers, wholesalers, distributors, retailers—with vertical integration, digital format, and print-on-demand, the distinctions among those intermediaries blur. In today’s constantly changing publishing industry, it seems as if few companies are sticking to their traditional roles in the manufacturing and …

Linda Carlson, April 2013
Spotlight: IBPA Member Achievements »

  With this issue, we’re starting to put the spotlight on individuals within IBPA as well as on companies and their achievements. This month we’ve got spotlights (and footlights) on Florrie Binford Kichler, a longtime member who is wrapping up her tenure as the association’s president/executive director, having represented IBPA at conferences and trade shows …

Linda Carlson, April 2013
The Language of Publishing: N,O,P »

Tempted to snicker when someone says PMS? Not quite sure why OCR, PPI, and POD are important? We’ve got the answers for you in this installment of the IBPA printing and publishing glossary. To read or reread the installments featuring A through M, check the Independent archives. If you believe we’ve missed—or misdefined—any important terms, …

Linda Carlson, March 2013
Spotlight: IBPA Member Achievements »

Details on Deal of the Day Having a book selected as Amazon’s Deal of the Day can send its sales skyward, so it’s no surprise that IBPA members have been asking what it takes to get a title selected. Here’s what a “services launch specialist” at Amazon wrote us: “To be considered for inclusion in …

Linda Carlson, March 2013
Little Pickle Press: Publishing for 21st-Century Children »

Publishers Weekly titled its recent story about Little Pickle Press “Big Ideas for Young Readers,” and it could as easily have said, “Big Ideas for New Millennium Publishers.” Founder Rana DiOrio is full of ideas about children’s media, and those ideas spill out like water overflowing a fountain. Whether or not you publish children’s books, …

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