Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, November 2013
The Language of Publishing: T-Z »

The Language of Publishing T-Z November 2013 by Linda Carlson Welcome to the concluding installment of our printing and publishing glossary. We’ve now demystified both centuries-old printing lingo and the jargon of 21st-century publishing, starting with acid-free and acquisitions editor, and wrapping up this month with x-height and Zip file. If you’ve missed any of the issues with A through S, see Independent magazine at ibpa-online.org. Coming …

Linda Carlson, October 2013
Spotlight: Kelly Gallagher, IBPA Board Member »

Spotlight October 2013 by Linda Carlson Closeup: Kelly Gallagher IBPA board member Kelly Gallagher has been vice president, content acquisition, at Ingram Content Group for the past year. This means he and his sales team are working with publishers, author services companies, and self-publishers—even corporations that publish such material as training guides. It’s a long …

Linda Carlson, October 2013
Endorsements, Part 2: Practical Pointers for Getting and Using Praise »

PUBLISHED OCTOBER 2013 by Linda Carlson, Staff Reporter, IBPA Independent SEE ALSO: Part 1 How important are endorsements and testimonials for selling books? That question is hard to answer, but most book industry people believe that praise from credible sources has value in getting books reviewed, accepted by wholesalers and distributors, hand-sold by booksellers, and …

Linda Carlson, October 2013
13 Million Copies and Counting: The Free Spirit Publishing Story »

13 Million Copies and Counting: The Free Spirit Story October 2013 by Linda Carlson Judy Galbraith insists that she no longer has the energy to work the 60-hour weeks that were common when she was starting Free Spirit Publishing at age 29, but she bubbles with enthusiasm for the company’s new lines, her staff, and even …

Linda Carlson, September 2013
Spotlight: Deltina Hay, Chair of IBPA’s Board »

Spotlight September 2013 by Linda Carlson   Closeup: Deltina Hay Who’s who on the IBPA board? To help you get to know the people behind the names you often see at IBPA events and in its publications, Spotlight continues its brief profiles of board members and officers. This month, we feature Deltina Hay, recently elected …

Linda Carlson, September 2013
Endorsements, Part 1: Getting Comments to Spur Sales »

PUBLISHED SEPTEMBER 2013 by Linda Carlson, Staff Reporter, IBPA Independent SEE ALSO: Part 2 It may be not what your book says that sells it, but who says what about your book, to paraphrase that maxim about who you know being more important than what you know. And, not surprisingly, who you know helps you …

Linda Carlson, August 2013
Spotlight: Peter Goodman, IBPA Board of Directors »

  Spotlight August 2013 by Linda Carlson   CLOSEUP: PETER GOODMAN Who’s who on the IBPA board? To introduce you to the people whose names you often see at IBPA events and in its publications, Spotlight continues its brief profiles of board members and officers. This month, we feature Peter Goodman, publisher at Berkeley, CA–based …

Linda Carlson, August 2013
The Language of Publishing: S »

The Language of Publishing August 2013 by Linda Carlson Welcome to the penultimate installment of our printing and publishing glossary. This month, we explain SASE, set-off, snipe, STOP, and dozens of other sometimes confusing terms, including technical language and jargon. If you’ve missed the issues with A through R, check Independent Articles at ibpa-online.org. Coming soon: the rest of the alphabet, and then …

Linda Carlson, August 2013
Spotlight: One Mission, One Method, 40 Years — The New Harbinger Success Story »

Self-help with real help: that what’s psychologist Matthew McKay and writer Patrick Fanning set out to publish when they founded New Harbinger in 1973. Now celebrating its 40th anniversary, the Oakland, CA, publisher pioneered what has become the standard for self-help books, books that provide readers with inspiration, enlightenment, and, most important, real tools for …

Linda Carlson, July 2013
Spotlight: Jonathan Kirsch, IBPA Legal Council »

July 2013 by Linda Carlson   Closeup: Jonathan Kirsch Who’s who at IBPA? To introduce you to the people behind the names you often see at IBPA events and in its publications, Spotlight continues its brief profiles. This month, IBPA general counsel Jonathan Kirsch tells us how he combines the practice of law with the …

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