Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, June 2014
Spotlight: Patti Grasso, IBPA Executive Assistant »

Patti Grasso (photo below) is one of those people who has come full circle, both personally and professionally. As the IBPA executive assistant explains, “When I stand on the sidewalk outside IBPA’s office, I can see the house I lived in as an infant.” And, she goes on, communicating information has been a lifelong passion …

Linda Carlson, June 2014
POD Problem-Solving: Part 2 »

When I emailed IBPA members to ask about experiences with print-on-demand, and posted a similar query on industry LinkedIn sites, hundreds of you responded—with recommendations that make sense for all of us, whether we’re new to POD or new to all of publishing. Last month, the first part of this series discussed pre-press options and …

Linda Carlson, May 2014
Spotlight: IBPA Member Achievements »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at linda@ibpa-online.org. Chelsea Green Publishing — which is now celebrating its 30th anniversary — was showcased in Publishers Weekly’s “Fast-Growing Indie Publishers,” and publisher Margo Baldwin was quoted as saying its consignment program has in most cases doubled or tripled sales …

Linda Carlson, May 2014
Spotlight: Janice Schnell Butler, IBPA Board Member »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at linda@ibpa-online.org. IBPA board member Janice Schnell Butler (photo right) is a content acquisition sales manager for Ingram Content, which means she works with publishers of all sizes and all genres on print-on-demand and e-publishing. Her job includes determining what publishers …

Linda Carlson, May 2014
Thirty-Five Years of Serving a Targeted Market: DawnSign’s Success Story »

Linda Carlson writes for IBPA’s Independent magazine from Seattle. She can be reached at linda@ibpa-online.org. Like the people who left home to build America, the 22 employees at DawnSignPress think of themselves as pioneers, always seeking new ways to deliver content. Appropriately, their informal motto is “Think big, start small.” Founder Joe Dannis attributes that …

Linda Carlson, May 2014
POD Problem-Solving: Part 1 »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, where she has just published Advertising with Small Budgets for Big Results using print-on-demand, and where she is at work on Part 2 of “POD Problem-Solving.” INTRODUCTION: When I emailed IBPA members to ask about experiences with print-on-demand and posted a similar query on selected LinkedIn …

Linda Carlson, April 2014
Spotlight: Terry Nathan, IBPA’s Chief Operations Officer »

Terry Nathan (photo right) is the only IBPA staff member I’ve worked closely with over the years (Independent editor Judith Appelbaum is self-employed, as I am). But until a few years ago, Terry and I had never even heard each other’s voices. We had celebrated the births of his children, the graduations of mine, his induction as a …

Linda Carlson, April 2014
Murder, He Wrote: Grove Point Press Builds a One-Author Publishing Program »

Murder, He Wrote: Grove Point Press Builds a One-Author Publishing Program April 2014 by Linda Carlson Chris Fischer has a problem. His father and business partner, Peter S. Fischer, turns out mysteries so fast that fans don’t have to wait for the next novel. “You need the anticipation of the next adventure: you want to enjoy …

Linda Carlson, April 2014
Where to Get Data You Can Use to Boost Sales »

Where to Get Data You Can Use to Boost Sales  April 2014 by Linda Carlson Accurate data about where your books have sold best and which channels are the best prospects for future sales may seem both difficult and expensive to obtain. Some information, however, is as close as a few clicks on a free …

Linda Carlson, March 2014
Spotlight »

Closeup: Alan Gadney Along with profiling IBPA board members and staff, I’ve recently had the opportunity to talk to original members of our organization who remain active. Among the founders of the Publishers Association of Southern California (which became PMA, the Publishers Marketing Association, before becoming IBPA) was Alan Gadney, who now runs One-on-One Book …

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