Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, September 2014
Spotlight: Molly Farragher, Project Coordinator »

The newest member of the IBPA staff, Molly Farragher has been working with customers ever since she got her first part-time job—and she assures us that selling association programs is much more satisfying than displaying hams. Yep, that’s hams, as in pork. Customers in the retail ham store where she worked “took the process of …

Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

Linda Carlson, August 2014
Spotlight: IBPA Member Achievements »

Plentiful Publicity “It’s the kind of book that makes you wonder why you’re still sitting at a desk, dreaming of setting sail for the Caribbean or hiking the Himalayas,” Newsweek wrote in June about World Rider Press’s Forks: A Quest for Culture, Cuisine, and Connection. That praise came just a few days after author/publisher Allan …

Linda Carlson, August 2014
Today’s Self-Publishing Pathways, Part 2 »

(SEE ALSO: Part 1) Until about 30 years ago, most people who got published began by sending carefully typewritten queries and proposals to publisher after publisher, hoping for a contract. Or they sank thousands of dollars into developing their own presses, usually starting with titles they’d written themselves. Then came desktop publishing, and as mentioned …

Linda Carlson, August 2014
Spotlight: Rob Price, Price World Publishing »

Rob Price of Price World Publishing in Columbus, OH (photo below), is one of IBPA’s new board members, and possibly the association’s record-holder for youngest start in publishing. He was a freshman at the University of Madison in Wisconsin when he first printed and sold a single-sheet of workout program instructions from his dorm room. …

Linda Carlson, August 2014
Imprints that Work Best in Print: Insight Editions’ Success Story Features Complex Formats »

Show rather than tell. That might be the motto of Insight Editions, where video and other visuals are key to selling pop-up and lavishly illustrated movie tie-in books. These are among the best ways to highlight titles with special features, special trim sizes, and removable elements, company executives say, and sales figures prove the point. …

Linda Carlson, July 2014
Spotlight: IBPA Member Achievements »

Under the Sea for Good Scarletta Press author Ellen Prager spent four minutes on the Today show in May discussing her YA novel, The Shark Whisperer. To make her appearance dramatic, she used tanks lent by an aquarium and set up on the Today show plaza so she could show examples of the sea creatures …

Linda Carlson, July 2014
Spotlight: Angela Bole, IBPA Executive Director »

As Angela Bole (photo below-right) is celebrating her first anniversary as IBPA’s executive director, we’re turning this column’s spotlight on her, to learn what impresses her about independent book publishing. Her greatest concern for IBPA members: “Small publishers who jump into partnerships without first understanding all their options,” says Bole, who came to IBPA from …

Linda Carlson, July 2014
Today’s Self-Publishing Pathways, Part 1 »

(SEE ALSO: Part 2) Before 1985, anyone interested in publishing had only a couple of options: work with an established press, either as an author or as an employee, or sink thousands of dollars into developing your own publishing company, usually with titles you’d written yourself. And, then, almost 30 years ago, a Seattle group …

Linda Carlson, June 2014
Spotlight: IBPA Member Achievements »

Sweet! A Sourcebooks title, Year of No Sugar: A Memoir, by Eve O. Schaub, was launched in a whirlwind of publicity and appearances in April. Prepub press included a review in Library Journal, and stories in the Denver Post (which said her experience and her arguments “make a convincing case for closely inspecting package labels”), …

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