Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, December 2014
Spotlight: Brooke Warner, She Writes Press »

New to the IBPA board this year, Brooke Warner is publisher of She Writes Press and president of Warner Coaching Inc., both based in Berkeley, CA. A native of San Juan Capistrano in southern California, Warner went east to George Washington University for her undergraduate degree and then returned west to San Francisco State University, …

Linda Carlson, December 2014
Spotlight: Member Achievements »

60 And Going Strong Founded by John Fries Blair at a time when he could have been planning his retirement, John F.Blair, Publisher, is celebrating its 60th anniversary. Lasting so long was hardly assured, as publicist Sally Johnson explains, “When Blair died peacefully at his legendary desk in 1986, lawyers advised the family to close …

Linda Carlson, November 2014
Outsourcing Distribution of Book Publicity »

Getting information to the media has always been an involved process, starting with determining which media might be interested, and unearthing contact information for the appropriate editors, producers, and writers. Once they had their lists, publishers and authors used to mail catalogs, sell sheets, and releases to promote new titles and events, but that’s so …

Linda Carlson, November 2014
Building on a Rich Tradition: The University of Oklahoma Press Story »

The first university press established in the Southwest, and the fourth in the western half of the United States, the University of Oklahoma Press describes itself as a “preeminent publisher of books about the West and the American Indian,” with an interest in scholarly disciplines such as archaeology, classical studies, energy studies, natural sciences, political …

Linda Carlson, November 2014
Spotlight: IBPA Member Achievements »

Reaching Readers for Reading Rainbow Independent Publishers Group is distributing LeVar Burton’s first children’s book, The Rhino Who Swallowed a Storm. Created by Burton, longtime host of the children’s program “Reading Rainbow,” with Susan Schaefer Bernardo and illustrator Courtenay Fletcher, the title is being published by Reading Rainbow, a brand now owned by Burton and …

Linda Carlson, November 2014
Spotlight: Jim Milliot, Publishers Weekly »

The co-editorial director of Publishers Weekly and one of IBPA’s new board members, Jim Milliot offers both encouragement and a caution for independent publishers. Technology means both challenges and opportunities for indie publishers, he recently noted. “With digital publishing and e-books now firmly established in the industry, it has never been easier to publish a …

Linda Carlson, October 2014
Spotlight: IBPA Member Achievements »

Blogging That Builds Sales You don’t have to spend money to make money if your DIY efforts are as focused as those of Lloyd Lofthouse of Three Clover Press in Walnut Creek, CA. His carefully documented publicity efforts for My Splendid Concubine point up the value of a blog tied to your book—and the value …

Linda Carlson, October 2014
Sharing Suits a Specialized Publisher: The Cooperative Press Story »

If you have an attitude, Cooperative Press’s books will help you express it. With titles including Doomsday Knits (“Everything you need for battling zombies and foraging the ozone-depleted forests for provisions …”) and Subversive Socks (“For those times when you have something snarky to say and—well—why not say it on your feet?”), publisher Shannon Okey …

Linda Carlson, October 2014
E-blasts: Options, Experiences, and Benefits »

Being able to e-mail newsletters, press releases, and direct response ads has significantly reduced the cost of getting news to the media, booksellers, librarians, prospective customers, potential hosts of appearances, and authors’ fan bases. E-blasts give you better options than ordinary text-style direct e-mail. With templates offered by cloud-based e-mail blast vendors, even those of …

Linda Carlson , September 2014
Spotlight: IBPA Member Achievements »

Selling Rights Around the World Parenting Press has sold Korean rights to two children’s picture books—The Way I Feel, by Janan Cain, and The Way I Act, illustrated by Cain and written by Steve Metzger—to Book Bank Publishing Co. The Press has also sold simplified Chinese rights to those titles in the People’s Republic of …

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