Article Author - "Carlson, Linda"

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Linda Carlson, January 2007
One Person Plus Partners: The Art of Success at Bright Ring »

content=”I think it’s safe to say, “Several of Kohl’s books have more than 100,000 copies in print”>I think it’s safe to say, “Several of Kohl’s books have more than 100,000 copies in print     BUILDING THE BUSINESS   One Person Plus Partners: The Art of Success at Bright Ring   by Linda Carlson   …

Linda Carlson, December 2006
How to Sell Spanish-Language Titles in the United States »

      How to Sell Spanish-Language Titles in the United States   by Linda Carlson   If you publish books in Spanish, you probably know that the Hispanic population in the United States is growing rapidly. Today, Spanish-speaking immigrants and their descendants are 14 percent of the American population, or one out of every …

Linda Carlson, November 2006
Getting Rid of All Those Unsold Books »

    Getting Rid of All Those Unsold Books   by Linda Carlson   Returns, hurts, remainders, overstocks—they’re all books you can’t sell to your regular trading partners. But what you call them is not nearly as important as what you can do with them to cut your losses or earn a profit.   When …

Linda Carlson, November 2006
Fulcrum’s Focus on Balance Creates a Positive Path to Success »

The American West is critical to the future of America. Bob Baron believed that in 1984, and it’s been critical to the success of Fulcrum Publishing, the company he and a friend founded back then in Golden, Colorado. Today, as Fulcrum begins planning for its 25th anniversary, the company employs 30 people and, by year’s …

Linda Carlson, October 2006
Horrors! A Roundup of Lessons Learned the Hard Way »

Feel like a scary story for the Halloween season? PMA members have so many to share that you won’t need Edgar Allan Poe or an old Vincent Price movie. The bad news is that our publishers’ nightmares aren’t fiction; the good news is that all of us—regardless of the size of our companies—can learn from …

Linda Carlson, September 2006
Ancient Languages, Modern Strategies for Success: The Gorgias Growth Story »

Combine a computer scientist and a chemistry doctoral candidate with a dot-com severance package and a mutual passion for obscure languages, add guts and ingenuity, and what do you have?   You have Gorgias Press, a Piscataway, NJ, scholarly publisher that’s gone from zero publications and zero payroll to a backlist of 350 titles, 70 …

Linda Carlson, September 2006
Mining Other Sources of Income »

Why do publishers make licensing deals and sell advertising, T-shirts, teddy bears, tattoos, and a variety of other nonbook items?   Better margins. Better terms. Better cash flow—and more marketing buzz for their books. Two earlier articles this year discussed generating revenue with audiobooks, software, trainings, and speeches (see “Companion Products: Creating CDs, DVDs, and …

Linda Carlson, August 2006
Nonbook Products That Boost Revenue »

Speeches, software, subscriptions, anatomical models, advice, T-shirts, teddy bears—oh, and don’t forget tattoos: just a sampling of the nonbook products and services small publishers sell.   Product line extensions is the term for merchandise when it’s a variation on the original product. Think Honey Nut Cheerios, Cherry Coke, and Tide with Bleach. Independent publishers are …

Linda Carlson, July 2006
A Prescription for Success: Demos Serves Medical Professionals and Patients »

Demos Medical Publishing is coming of age—and it’s turning 21 with yet another change in its focus. Today the Manhattan-based publisher and its staff of 10 are returning to the company’s original emphasis.   Founded in 1985 when Diana M. Schneider left another medical publisher, Raven Press, Demos started out with professional medical titles and …

Linda Carlson, July 2006
Tracking Sales: The Programs and the Payoffs »

  Why track your sales? You’ll learn who’s selling your titles, who’s buying them—and which of your promotional strategies are paying off. Tracking helps determine which book fairs, conferences, and customers yield the most profitable sales, how long each title takes to break even, what revisions to make, when to reprint—and even how many books …

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