Article Author - "Carlson, Linda"

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Linda Carlson, August 2007
Make Mine Many: Square One Sells to Multiple Niches and Marketplaces »

content=”Judy, I identified two possible places to indicate board membership, depending on whether he was a board member prior to Squar”>Judy, I identified two possible places to indicate board membership, depending on whether he was a board member prior to Squar     Make Mine Many: Square One Sells to Multiple Niches and Marketplaces   …

Linda Carlson, August 2007
Selling to the Elhi Market: Part 3, Simpler Routes to School Sales »

    Selling to the Elhi Market: Part 3, Simpler Routes to School Sales   by Linda Carlson   You know your books belong in schools—with students, teachers, or administrators—but you’d probably like a less complicated and faster sales route than state or district adoption.   This series of articles has looked at how reading …

Linda Carlson, July 2007
Selling to the Elhi Market: Part 2, Getting Books Approved and Adopted »

    Selling to the Elhi Market: Part 2, Getting Books Approved and Adopted   by Linda Carlson   The three Rs can add up to a lot more than 1-2-3 if you’re a publisher whose books are approved by schools for supplementary use or as curriculum materials.   How much more? Let’s do a …

Linda Carlson, July 2007
The Series, the Staff, and More: The Dawn Publications Route to Profits »

content=””Because large publishers are increasingly interested “>     BUILDING THE BUSINESS   The Series, the Staff, and More: The Dawn Publications Route to Profits   by Linda Carlson   Question: what do a renowned naturalist, a teenage artist, and a Grammy award-winning singer have in common?   For Dawn Publications, the road to success. …

Linda Carlson, June 2007
Selling to the Elhi Market: Part 1, Reading Incentive and Assessment Programs »

    Selling to the Elhi Market: Part 1, Reading Incentive and Assessment Programs   by Linda Carlson   Schools are an important market for many publishers, but getting your books into the classroom or the school library can be a lot more time consuming than A-B-C.   Books get promoted to the K–12 market …

Linda Carlson, May 2007
When Agents Want You, and Vice Versa »

content=””Because large publishers are increasingly interested “>     When Agents Want You, and Vice Versa   by Linda Carlson   You don’t have to be a big-name publisher to have respected literary agents knocking on your door these days.   Often exasperated by the committee decision-making, lack of personal attention, and focus on the …

Linda Carlson, April 2007
MIA Authors: The Challenge and Some Solutions »

content=”Answered your questions, marked a typo, suggested a couple of changes”>     MIA Authors: The Challenge and Some Solutions   by Linda Carlson   The situation: it’s time to plan promotion for a new title, so you pick up the phone to discuss appearances and media interviews with the author.   The serious snag: …

Linda Carlson, April 2007
Quill Driver Succeeds with the Eyedropper Approach »

content=”Judy, here’s a few quick notes and answers to most of your questions”>     BUILDING THE BUSINESS   Quill Driver Succeeds with the Eyedropper Approach   by Linda Carlson   What does it take to snag the top spot at Amazon.com? Get a book on the <span style=’font-size:11.0pt’>New York Times bestseller list? And have …

Linda Carlson, March 2007
Doing Business with Catalog Companies »

    Doing Business with Catalog Companies   by Linda Carlson   You’re looking for alternatives to bookstores? For nonreturnable sales? For significant sales volume? The answer may be catalog retailers like Scholastic Book Clubs, Signals, and White Flower Farm.   But besides a quality product that’s priced right, you’ll also need patience, perseverance—and maybe …

Linda Carlson, February 2007
Distribution Deals: Major Publishers Want Houses of a Certain Size »

content=”I think it reads well and makes it clear up front who the info is for”>     Distribution Deals: Major Publishers Want Houses of a Certain Size   by Linda Carlson   To paraphrase that maxim about building a better mousetrap, even well-established midsize publishers need to keep beating paths to their customers’ doors. …

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