Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, June 2008
Really and Truly Print-on-Demand: Pros & Cons »

      Really and Truly Print on Demand: The Pros and the Cons by Linda Carlson How important is print on demand to your business? Not very, some of you say, but a recent survey by the Copyright Clearance Center shows that many small publishers expect print-on-demand publications, or POD, to be increasingly significant …

Linda Carlson, May 2008
Measuring Profitability »

      Measuring Profitability by Linda Carlson Do you know which of your titles is the most profitable? “The one that sells the best,” some PMA members told me, while others responded, “The one that sells for the highest price.” True? You may want to run the numbers—all the numbers—to make sure. Ideally, the …

Linda Carlson, April 2008
Students Staff This Publishing Company: The Apprentice House Story »

      Students Staff This Publishing Company: The Apprentice House Story by Linda Carlson Five years ago, Apprentice House was a glimmer in the eye of a Baltimore journalism professor. Four years ago, it was a college project that gave students hands-on experience with mock books. Today, Apprentice House describes itself as the only …

Linda Carlson, April 2008
Major Media Coverage: Independent Publishers Report on What Worked »

      Major Media Coverage: Independent Publishers Report on What Worked by Linda Carlson How often do smaller publishers get their books reviewed, featured or even mentioned by important national media like The New York Times Book Review or the Oprah Winfrey Show? Although some major dailies insist they don’t distinguish between independent and …

Linda Carlson, March 2008
Guidance on Growth by Acquisition »

PUBLISHED MARCH 2008 by Linda Carlson, Reporter, IBPA Independent magazine — Acquiring an imprint or an entire company is often the route to growth for publishers. Being acquired can be equally important, as a source of revenue or expertise so that your company can expand, or as part of an entrepreneur’s exit plan. If you …

Linda Carlson, March 2008
Sayings, Sentiments, Success: The Bluegrass Story »

      Sayings, Sentiments, Success: The Bluegrass Story by Linda Carlson You’re one of those publishers who’d like to break into the notoriously competitive gift and specialty retail market? Then read this story sitting down, because your head will probably be spinning by the time you hear how Linda LaTourelle used a self-published book …

Linda Carlson, February 2008
Sell Direct to Nonbook Retailers »

by Linda Carlson NONRETURNABLE. If you’re a book publisher, that’s probably your favorite word. “The Rep Route to Nontraditional Sales” (January) focused on selling nonreturnable through gift and specialty reps and distributors. What follows shows what publishers can do when these reps are reluctant to take their books. •Here are three strategies PMA members suggest …

Linda Carlson, January 2008
The Rep Route to Nontraditional Sales »

      The Rep Route to Nontraditional Sales by Linda Carlson How do you sell more books? You expand your market—to more bookstores, and usually to more retailers overall: cookware shops, baby boutiques, card and gift shops, maybe even neighborhood hair salons. Sounds good, doesn’t it? Especially when you know that nonbook retailers seldom …

Linda Carlson, December 2007
Standing-Order Plans: The Structures and the Payoffs »

      Standing-Order Plans: The Structures and the Payoffs by Linda Carlson How do publishers turn browsers into buyers? One strategy is to eliminate the browsing. That’s how standing-order plans work. You don’t have to overcome the natural inertia of prospective buyers, because you make one sale and it pays off time and again. …

Linda Carlson, November 2007
Are Associates Programs Associated with Profits? »

      Are Associates Programs Associated with Profits? by Linda Carlson Want someone else to sell books for you? Want a commission when your recommendations turn into sales? That’s the concept behind associates and affiliates programs. The big question, however, is whether these programs work for those doing the selling, or those making the …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
© Independent Book Publishers Association