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Linda Carlson, August 2009
Twitter as a Business-building Tool »

      ELECTRONIC MARKETING Twitter as a Business-building Tool by Linda Carlson The basics are pretty well known by now. Twitter.com allows you to send messages no longer than 140 characters via mobile texting, instant messaging, or the Web. “Mini-email,” some call it. People who sign up to “follow” you can receive your “tweets” …

Linda Carlson, August 2009
Allworth at 20: What Keeps Working; What Works That’s New »

      BUILDING THE BUSINESS Allworth at 20: What Keeps Working; What Works That’s New by Linda Carlson Tad Crawford is a straightforward kind of guy who has more than 30 years’ experience in the book business. When we talked recently, he in Manhattan and I in Seattle, I was instantly comfortable, and it …

Linda Carlson, July 2009
Royalty Software: Picks and Pans »

      Royalty Software: Picks and Pans by Linda Carlson “Seriously ugly,” “cumbersome,” and “error-prone” are words some IBPA members use to describe their systems for tracking and calculating author and illustrator royalties. “We’ve outgrown our spreadsheet method” and “Would love something that brings us into the computer age!” are among the comments from …

Linda Carlson, May 2009
Rights Snafus: Ways to Keep Authors in Tune with Contract Provisions »

      Rights Snafus: Ways to Keep Authors in Tune with Contract Provisions by Linda Carlson How can you protect the material you’ve published from missteps by authors who exercise rights that belong to you? Jonathan Kirsch and Lloyd Rich, two attorneys who work often with IBPA members, recommend being vigilant about monitoring both …

Linda Carlson, April 2009
Trickle Creek Books Flow to Readers (Through Schools and Other Channels) »

      BUILDING THE BUSINESS Trickle Creek Books Flow to Readers (Through Schools and Other Channels) by Linda Carlson “An unrelenting optimist” is the way Toni Albert of Pennsylvania’s Trickle Creek Books describes herself—and that optimism, combined with lots of energy, must be why this publisher of children’s environmental science books has been successful …

Linda Carlson, April 2009
It’s Not Just the Economy: Don’t Be Stupid About Natural Disasters »

      It’s Not Just the Economy: Don’t Be Stupid About Natural Disasters by Linda Carlson “Disastrous” is how many publishers feel about sales and returns these days, but some are also struggling to overcome an additional disaster—a fire, flood, or mudslide. Like plummeting sales and skyrocketing returns, natural disasters can have significant long-term …

Linda Carlson, March 2009
Social Networking Sites: Options and Outcomes »

      Social Networking Sites: Options and Outcomes by Linda Carlson The challenges publishers face in the Web 2.0 world include understanding what marketing opportunities the Internet offers, and what marketing strategies your Web-savvy customers may expect. As a piece in The Wall Street Journal recently noted, “Consumers are flocking to blogs, social-networking sites …

Linda Carlson, February 2009
Tools for Reaching Media, Booksellers, and More »

      Tools for Reaching Media, Booksellers, and More by Linda Carlson How do you find out exactly what writers and editors want, and keep your media and bookseller databases up to date? Here’s a quick look at some of the most popular free and low-cost publications and Web sites you can use. HARO …

Linda Carlson, February 2009
Interweave Interweaves Magazines and Books »

      BUILDING THE BUSINESS Interweave Interweaves Magazines and Books by Linda Carlson Forty years ago, Linda Ligon was a high-school English and journalism teacher who wove as a hobby after she’d gotten her small children to bed. Today she’s the creative director of Interweave Press, which adds at least three dozen new how-to …

Linda Carlson, January 2009
Show Up on Major Sites »

      Show Up on Major Sites by Linda Carlson How visible are your books online? As discussed in “AdWords and Other Marketing Opportunities That Search Engines Offer” (October 2008), an online presence is—or is becoming—a key component of most publishers’ marketing programs. And surprisingly, promoting your books via major book-related sites can require …

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