Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, February 2010
Spotlight: IBPA Member Achievements »

MEMBERS IN THE SPOTLIGHT • There was a flurry of excitement (rather than the expected snow flurries) in Fargo, ND, when the Entertainment Tonight crew arrived to film behind-the-scenes action of the late-November launch of Fargo-based Kototama Publishing’s Beautiful Women of North Dakota, a book and photo exhibit that features 22 “ordinary” women. As Kototama’s …

Linda Carlson, January 2010
Spotlight: IBPA Member Achievements »

      MEMBERS IN THE SPOTLIGHT •If your New Year’s resolution is to connect your authors with more readers in more parts of the world, here are some tips from Medallion Press, which had author Gregory Lamberson interacting with fans in more than two dozen places last fall—at the very same time, with only …

Linda Carlson, January 2010
Get the Best from Author Questionnaires »

      Get the Best from Author Questionnaires by Linda Carlson Want to create buzz about a new book—or its author? Then make the author questionnaire the starting point for your promotional campaign. A detailed author questionnaire—completed either by the author alone or by the publisher when speaking with the author—can tell you how, …

Linda Carlson, January 2010
Patterns for Profits »

      BUILDING THE BUSINESS Patterns for Profits by Linda Carlson Pati Palmer was just back from New York City and a meeting with the McCall’s Pattern Co. when she and I spoke one dreary late autumn day, and she was ebullient about its sales reports. “I am still shocked,” she confided. “They told …

Linda Carlson, December 2009
Mix Cultural and Cooking Niches: Mayreni’s Recipe for Success »

by Linda Carlson Being social in the traditional sense of “pressing the flesh” can spell business success, we’re reminded by Barbara Ghazarian’s experience at Mayreni Publishing (mayreni.com). Better yet, most of the thousands of books Ghazarian has sold have gone to buyers outside trade channels, at full retail price or at lower discounts than trade …

Linda Carlson, December 2009
Podcasts: The What, the Why, and the How »

      Podcasts: The What, the Why, and the How by Linda Carlson For the IBPA members who got into publishing because they loved speaking or broadcasting, podcasts are a natural extension of marketing efforts. Using them is fairly easy for those who understand such geek-speak as RSS and Zune. For the rest of …

Linda Carlson, November 2009
What Makes a Webinar Work »

      What Makes a Webinar Work by Linda Carlson Webinars: What are they? What’s involved? What’s worthwhile? Let’s start with a definition. According to the many sources that Google.com cites, webinar is an abbreviation for Web seminar, a videoconference delivered by computer. One of a webinar’s distinguishing characteristics is that it is interactive: …

Linda Carlson, October 2009
Serving as a Service Organization: Pariyatti’s Not-for-Profit Strategy »

      Serving as a Service Organization: Pariyatti’s Not-for-Profit Strategy by Linda Carlson From Pariyatti’s spacious building about 100 miles south of Seattle, you can watch deer, sheep, and cows grazing, and the occasional visits of a hungry coyote. But this is no sleepy bucolic company. Pariyatti serves colleges, libraries, and temples with almost …

Linda Carlson, September 2009
Mining a Niche with Mickey and Minnie: The PassPorter Travel Route to Profits »

      A handful of the titles PassPorter features at its site. For better images and a better sense of how thoroughly the company mines its niche, visit passporterstore.com/store. BUILDING THE BUSINESS Mining a Niche with Mickey and Minnie: The PassPorter Travel Route to Profits by Linda Carlson How many publishers invite their readers …

Linda Carlson, September 2009
Make It Easy for Spiders to Search Your Site: An SEO Primer »

      Make It Easy for Spiders to Search Your Site: An SEO Primer by Linda Carlson What gets people to your Web site? Assuming you’ve printed your URL on your letterhead, press releases, package inserts, and flyers and that it’s included in every email and every tweet, what more can you do without …

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