Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, June 2010
Desperately Seeking Good Data, Parts 1, 2 and 3 »

INDUSTRY STANDARDS Part 1: Why, How, and What Booksellers Need You to Tell Them Especially if you’re new to publishing, you may be familiar with ISBN but bewildered by industry terms like BISAC, ONIX, EAN, imprints, and edition type. And no matter how long you’ve been in the business, when you’re struggling to get a …

Linda Carlson, June 2010
Desperately Seeking Good Data, Part 3: Blame It on the Nature of Publishing Today »

Desperately Seeking Good Data, Part 3: Blame It on the Nature of Publishing Today June 2010 Linda Carlson   INDUSTRY STANDARDS If you feel as if the “Desperately Seeking Good Data” series has been bombarding you with demands to get your book data together and get it to Bowker, distributors, wholesalers, and retailers accurately, completely, …

Linda Carlson, May 2010
Spotlight: IBPA Member Achievements »

      MEMBERS IN THE SPOTLIGHT Sharing Tips from a Successful Blog Tour Thinking about a blog tour to promote a book? Kim Shimer has some recommendations based on her recent work setting up a one-day tour with more than 15 bloggers for Tending to Eden: Environmental Stewardship for God’s People by Scott Sabin …

Linda Carlson, May 2010
Desperately Seeking Good Data, Part 2: Don’t Let Bad Data Cripple Your Sales »

      INDUSTRY STANDARDS Desperately Seeking Good Data, Part 2: Don’t Let Bad Data Cripple Your Sales by Linda Carlson If you’re like most publishers, you check on how retailers are marketing your books online, and on how many libraries have purchased copies. Suppose you type a title’s ISBN into the Google Images search …

Linda Carlson, April 2010
Spotlight: IBPA Member Achievements »

MEMBERS IN THE SPOTLIGHT • Imagine opening your Google Alerts and discovering that your book has been selected as a prize in Amazon.com’s 10-year anniversary sweepstakes. That was the holiday season surprise for Granite Peak Publications, which saw its Yellowstone Treasures: The Traveler’s Companion to the National Park in a gift basket with Canon photography …

Linda Carlson, April 2010
Desperately Seeking Good Data, Part 1: Why, How, and What Booksellers Need You to Tell Them »

      INDUSTRY STANDARDS Desperately Seeking Good Data: Why, How, and What Booksellers Need You to Tell Them by Linda Carlson Especially if you’re new to publishing, you may be familiar with ISBN but bewildered by industry terms like BISAC, ONIX, EAN, imprints, and edition type. And no matter how long you’ve been in …

Linda Carlson, April 2010
It’s a Bookstore, It’s a Publishing House: The Poisoned Pen Success Story »

      BUILDING THE BUSINESS It’s a Bookstore, It’s a Publishing House: The Poisoned Pen Success Story by Linda Carlson Mystery is a fascinating genre, and the business of publishing mysteries has more twists and turns than even the most carefully plotted thriller. Who would have assumed, for example, that public libraries would be …

Linda Carlson, March 2010
Spotlight: IBPA Member Achievements »

      MEMBERS IN THE SPOTLIGHT • Safety Star Media, publisher of My Body Belongs to Me, has had a series of publicity coups—a review in School Library Journal in October, a mention in Parenting magazine in November, and inclusion in February’s Time Out New York Kids. Even more exciting, however, reports publisher Jill …

Linda Carlson, March 2010
Books Delivered While You Wait: A Close Look at the Espresso Book Machine in Action »

Books Delivered While You Wait: A Close Look at the Espresso Book Machine in Action by Linda Carlson What is the Espresso Book Machine, and why should publishers care about it? After interviewing retailers who are installing this point-of-purchase kiosk from On Demand Books that can print and bind books within minutes, I am convinced …

Linda Carlson, February 2010
Do You Know Who’s Using Your Content? Here are Some Tactics for Finding Out. »

Publishers and authors are seriously concerned that their content will be used without attribution and without payment now that anybody can do a quick online search to find—and sometimes appropriate–almost any kind of text or images. Some Web site developers, bloggers, and writers who “borrow” material are unaware they don’t have a legitimate right to …

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