Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, October 2010
Chunking, Part 2: Rights and Apps for Bits and Pieces »

Linda Carlson (photo right) — lindacarlson.com) writes from Seattle for IBPA’s Independent magazine each month. Found money. That’s one way to describe content that you sell more than once. “Chunking, and Other New Ways to Get More from What You’ve Got” (September) focused on how independent publishers are repackaging material they have already published, or …

Linda Carlson, September 2010
Get the Picture? Valuable Lessons Quiet Light Learned »

        This photograph of the Missouri River is one among many images included in Richard Mack’s first book, The Lewis & Clark Trail: American Landscapes. In the book, it’s in color. BUILDING THE BUSINESS Get the Picture? Valuable Lessons Quiet Light Learned by Linda Carlson Richard Mack chuckles about his career path …

Linda Carlson, September 2010
Spotlight: IBPA Member Achievements »

MEMBERS IN THE SPOTLIGHT VIDEOSAND POPUPSAND SLIDESHOWS, OH, MY! Interweave Press sold “a few thousand” units of its $14.97 e-mag, Quilting Arts in Stitches, within two weeks of introducing this downloadable digital product in late June. Described as a new means of offering inspiration, instructions, and tools, this e-mag “sews together” articles, videos, patterns, images, …

Linda Carlson, September 2010
Chunking, and Other New Ways to Get More from What You’ve Got: Part 1, Repackaging »

      Chunking, and Other New Ways to Get More from What You’ve Got: Part 1, Repackaging by Linda Carlson Publish once, sell twice. Or three times, or four. That’s what a few independent publishers are doing, often with parts of books, and what many more are considering. Especially now, as you launch new …

Linda Carlson, August 2010
Spotlight: IBPA Member Achievements »

      MEMBERS IN THE SPOTLIGHT MAKING WAVESIN WASHINGTON How many of us have our efforts recognized by Congress? Leon Cooper, of 90 Day Wonder Publishing, is, at age 90, celebrating authorization of federal funds to restore the South Pacific beach where many Americans remain interred after a significant World War II battle in …

Linda Carlson, August 2010
To Pick the Best Titles »

      To Pick the Best Titles by Linda Carlson Titling a book can be tough. The task is complicated partly because you usually need to target several markets: readers who have already shown interest in the author or the topic by buying a book from you or otherwise, as well as readers new …

Linda Carlson, July 2010
Teamwork Pays Off for Orchard Publications »

      BUILDING THE BUSINESS Teamwork Pays Off for Orchard Publications by Linda Carlson “Do what you love, and the money will follow” is a maxim that seldom rings true in publishing, but California’s Orchard Publications comes closer to exemplifying it than most publishers we know. That’s because founder Steve Karris has a sweet …

Linda Carlson, July 2010
Pitching Books to Indie Stores and Libraries »

Most publishers want to sell through bookstores and libraries, but often when we’re promoting our titles to them, we focus on the marketing techniques that are most economical or most convenient for us as publishers, rather than on what these customers prefer. Sometimes we also assume that what works with the neighborhood bookseller and librarian, …

Linda Carlson, June 2010
Spotlight: IBPA Member Achievements »

      MEMBERS IN THE SPOTLIGHT Available Early on the iPad Author Linda Tarr-Whelan tells her publisher, Berrett-Koehler, that she’s received lots of “street cred” from colleagues because her Women Lead the Way is available on the iBooks e-reader on the iPad. So far Berrett-Koehler has 23 titles in Apple’s iBookstore, including its popular …

Linda Carlson, June 2010
North Star’s Three Pillars of Success »

      BUILDING THE BUSINESS North Star’s Three Pillars of Success by Linda Carlson Now in its 42nd year, central Minnesota’s North Star Press claims it sticks to traditional marketing, but it’s redefining “traditional” in terms that pay off for publishers, authors, and booksellers. “Without the significant advertising dollars of the big publishers, we …

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