Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, February 2011
An Inside Story: Boys Town Press Reaches Out »

      BUILDING THE BUSINESS An Inside Story: Boys Town Press Reaches Out by Linda Carlson Barbara Lonnborg is always looking for opportunities to turn Boys Town research and clinical experience into publications with a broader market, as Boys Town Press titles show. The firm has only five full-time staff members plus one person …

Linda Carlson, February 2011
Conduits to Customers, Part 1: Distribution Options »

The process of getting books to customers generally has two parts: Distribution, a word that’s usually defined in the book business in terms of relationships with wholesalers and/or distributors that serve bookstores but that is also applicable to relationships with wholesalers and distributors outside the trade. Fulfillment, which involves warehousing, invoicing, packing, labeling, and shipping …

Linda Carlson, January 2011
MEMBERS IN THE SPOTLIGHT »

      MEMBERS IN THE SPOTLIGHT A MOVIE, AND MAYBE MORE A screenwriter is at work on a movie script based on Oceanview Publishing’s The Perfect Assassin, optioned by Amber Entertainment in September after a chance recommendation to Ileen Maisel, an Amber founder/producer. Maisel got the book from a friend she stayed with on …

Linda Carlson, January 2011
Why We Publish »

      Why We Publish by Linda Carlson Love or money? Which did you have in mind when you got into publishing? That’s what I recently asked IBPA members and others in the industry: Do you publish the titles you’re passionate about, or the titles you’re confident will sell well? And if you manage …

Linda Carlson, December 2010
MEMBERS IN THE SPOTLIGHT »

      MEMBERS IN THE SPOTLIGHT BEACH CHAIRON PACIFIC SHORES Island Heritage of Oahu has bought the rights to publish Janet Spurr’s Beach Chair Diaries and distribute it in Hawaii and on the West Coast. Falmouth Heights Books will continue to publish the original edition, Beach Chair Diaries: Summer Tales from Maine to Maui, …

Linda Carlson, December 2010
When You’re Being Pitched: Guidelines for Assessing Vendors’ Offers »

      When You’re Being Pitched: Guidelines for Assessing Vendors’ Offers by Linda Carlson “You made me promises, promises . . . ” goes an old song Burt Bacharach made famous, and it’s how I often feel when I read promotional material from industry vendors. For the health of your bottom line, it’s vital …

Linda Carlson, December 2010
BelleBooks Believes in a New Business Model »

      BUILDING THE BUSINESS BelleBooks Believes in a New Business Model by Linda Carlson When I heard that BelleBooks had been founded in 2000 by a group of Southern romance writers, it was easy to visualize poufy-haired blondes sipping iced tea in a rose garden, passing out editorial, design, accounting, and marketing tasks …

Linda Carlson, November 2010
Spotlight: IBPA Member Achievements »

MEMBERS IN THE SPOTLIGHT APPLAUSEFORAN AUDIO BOOK “Don’t skimp anywhere” if you’re creating your own audiobooks, advises Amy Friedman, whose Los Angeles-based Friedman & Danziger was honored for Tell Me a Story 3: Women of Wonder, the only audiobook from an independent publisher to receive an Audie Award this year. “Every single aspect of production …

Linda Carlson, November 2010
A Crash Course in Accounting Basics »

      A Crash Course in Accounting Basics by Linda Carlson How do I know if I’m making money? Established publishing companies have finance experts who are responsible for answering that question in various ways at regular intervals. But micropublishers and self-publishers—including those starting out without a background in accounting or finance—may need to …

Linda Carlson, October 2010
MEMBERS IN THE SPOTLIGHT »

      MEMBERS IN THE SPOTLIGHT “TODAY” SENDS SALES SOARING At Life of Reiley, Amy Reiley uses the “out of office” automated response to email to promote her books and appearances. And what appearances she has to promote! In August, the autoresponse informed people that she was scheduled for the Today show, demonstrating recipes …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
© Independent Book Publishers Association